About Spynora
Spynora Holiday Homes is a hospitality growth and management company managing holiday homes, villas and resorts across Kerala and South India.
We work with property owners to improve their occupancy, revenue, direct bookings, online visibility and overall property performance.
We are looking for a performance-driven Digital Marketing & Growth Executive who can take ownership of our digital marketing activities and contribute directly to business growth.
Key Responsibilities1. Performance Marketing
- Plan, launch and manage Meta Ads and Google Ads for Spynora and its properties.
- Generate qualified leads for direct bookings and property acquisition.
- Develop campaigns based on occupancy, room availability, offers, seasons and target audiences.
- Manage campaign budgets and optimise CPL, CPA, ROAS and conversion rates.
- Conduct audience research, A/B testing, retargeting and campaign optimisation.
2. Hospitality & Property Marketing
- Develop digital marketing strategies for Spynora's resorts, villas and holiday homes.
- Create campaigns to increase occupancy, direct bookings and revenue.
- Promote individual properties based on their USP, location, facilities and target customer.
- Develop seasonal campaigns for weekends, holidays, monsoon, festivals and special occasions.
- Support marketing campaigns for newly onboarded properties.
3. Property Acquisition Marketing
A major responsibility of this role is helping Spynora acquire new properties.
- Generate qualified leads from villa owners, resort owners, property investors and hospitality businesses.
- Develop targeted campaigns for property owners interested in management partnerships.
- Build landing pages, lead forms and digital funnels for property acquisition.
- Work closely with the Business Development and Sales teams to improve lead quality and conversion.
4. Social Media & Content Strategy
- Manage Spynora's Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop monthly content calendars and campaign plans.
- Plan Reels, property showcases, educational content, owner-focused content and promotional campaigns.
- Coordinate with the in-house videographer, photographer, director and production team for required content.
- Provide clear creative briefs, concepts, hooks, references and campaign requirements to the production team.
- Ensure content is created with a clear objective: reach, engagement, leads or bookings.
5. SEO & Organic Growth
- Develop and execute SEO strategies for Spynora and individual properties.
- Improve website content, property pages, Google Business Profiles and local search visibility.
- Conduct keyword research related to holiday homes, resorts, villas, staycations and property management.
- Create SEO-friendly and AEO-friendly content.
6. Lead Generation & Conversion
- Build and optimise digital lead-generation funnels.
- Track leads from advertisements through the sales process.
- Work closely with the sales team to understand lead quality and conversion.
- Identify why leads are not converting and recommend improvements.
- Continuously improve landing pages, creatives, offers and campaigns.
7. Analytics & Reporting
- Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics and other relevant tools.
- Prepare weekly and monthly marketing reports.
- Monitor:
- Leads generated
- Cost per lead
- Booking enquiries
- Direct bookings
- Property acquisition enquiries
- Conversion rate
- ROAS
- Website traffic
- Social media growth
- Provide clear recommendations based on data.
What We Are Looking For
- 2–4 years of hands-on digital marketing experience.
- Strong practical experience with Meta Ads and Google Ads.
- Good understanding of performance marketing and lead generation.
- Strong knowledge of SEO and social media marketing.
- Experience creating and managing marketing funnels.
- Ability to analyse campaign data and make optimisation decisions.
- Experience with Canva, Adobe Creative Suite, Figma or similar tools.
- Strong understanding of Instagram Reels and short-form content marketing.
- Good communication and coordination skills.
- Ability to work closely with sales, business development and production teams.
- Hospitality, resort, real estate, travel or property-management marketing experience is a strong advantage.
Important
We are not looking for someone whose primary responsibility is simply posting on Instagram.
The ideal candidate should be able to answer:
“How can digital marketing generate more bookings, better leads and more properties for Spynora?”
You should be comfortable taking ownership of campaigns, analysing results, testing new strategies and continuously improving performance.
Key Performance Expectations
The selected candidate will be expected to contribute towards:
- Increasing direct bookings
- Increasing qualified booking enquiries
- Improving lead-to-booking conversion
- Reducing cost per qualified lead
- Increasing property acquisition leads
- Improving Spynora's digital brand presence
- Increasing organic search visibility
- Improving campaign ROAS
- Building scalable digital marketing systems
If you are a hands-on digital marketer who understands performance, hospitality and growth—not just social media posting—we would like to hear from you.
Pay: ₹250,000.00 - ₹350,000.00 per month
Work Location: In person
