We are looking for a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy across multiple platforms. The ideal candidate will be responsible for increasing brand awareness, engaging with our online community, creating compelling content, and driving business growth through effective social media campaigns.
Key Responsibilities:
- Develop and execute social media strategies aligned with business goals.
- Create, schedule, and publish engaging content across social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
- Manage daily social media activities, including responding to comments, messages, and customer inquiries.
- Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
- Plan and execute paid social media advertising campaigns.
- Collaborate with marketing, design, and content teams to ensure consistent brand messaging.
- Analyse campaign performance using social media analytics tools and prepare regular performance reports.
- Grow and engage online communities while maintaining a positive brand image.
- Coordinate influencer partnerships and user-generated content campaigns.
- Stay up to date with industry best practices and digital marketing trends.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
- Proven experience as a Social Media Manager or similar role.
- Strong understanding of major social media platforms and their algorithms.
- Excellent written and verbal communication skills.
- Proficiency in social media management and analytics tools.
- Basic knowledge of graphic design and video editing tools is an advantage.
- Strong analytical, organizational, and time-management skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Content creation and copywriting.
- Social media advertising and campaign management.
- Community management and customer engagement.
- SEO and digital marketing knowledge.
- Photography and videography skills.
- Experience with influencer marketing.
Key Performance Indicators (KPIs):
- Growth in followers and audience engagement.
- Reach, impressions, and content performance.
- Website traffic generated through social media.
- Lead generation and conversion rates.
- Return on investment (ROI) of social media campaigns.
- Brand awareness and customer satisfaction metrics.
Working Conditions:
- Full-time position.
- May require occasional evening or weekend work during campaigns or events.
- Remote, hybrid, or office-based depending on company requirements.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
