Job Title: Digital Marketing Specialist (Paid Ads)
Job Overview
We are seeking a skilled and results-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in performance marketing, strong analytical abilities, and a proven track record of building high-performing funnels for both service-based and e-commerce businesses.
Experience Required
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Minimum 2+ years of hands-on experience in performance marketing
Key Responsibilities
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Plan, create, and manage paid advertising campaigns across:
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Google Ads
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Meta Ads (Facebook & Instagram)
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LinkedIn Ads
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Execute end-to-end campaign setup, including:
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Campaign structuring
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Audience targeting
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Budget allocation
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Ad copy coordination
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Continuously optimize campaigns to improve:
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CTR (Click-Through Rate)
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CPL (Cost Per Lead)
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ROAS (Return on Ad Spend)
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Conversion rates
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Set up and manage conversion tracking across platforms:
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Google Ads conversion tracking
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Meta Pixel implementation
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LinkedIn Insight Tag
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Implement and manage tracking using:
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Google Tag Manager (GTM)
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Google Analytics 4 (GA4)
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Manual tracking setups where required
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Build and optimize marketing funnels:
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Landing page flow
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Lead generation funnels
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WhatsApp/CRM integrations
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Develop campaign strategies and proposals based on client requirements
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Conduct client discussions and meetings to:
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Understand business goals
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Present strategies and performance insights
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Analyze campaign performance and generate actionable reports
Required Skills
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Strong expertise in:
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Google Ads
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Meta Ads (Facebook & Instagram)
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LinkedIn Ads
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Good understanding of:
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Conversion tracking & analytics
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Funnel building & user journey
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Experience with:
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E-commerce campaigns
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Service-based lead generation campaigns
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Strong analytical and problem-solving abilities
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Excellent communication skills for client interaction
Good to Have
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Experience working with campaigns in:
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Healthcare
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Real Estate
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Solar
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Education
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Knowledge of:
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A/B testing
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CRO (Conversion Rate Optimization)
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Familiarity with CRM tools and lead management systems
Key Traits
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Detail-oriented with high accuracy
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Performance-driven mindset
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Ability to manage multiple accounts simultaneously
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Proactive in testing, learning, and scaling campaigns
