Job Title: Performance Marketing Specialist
Job Type: Full-time
Work Location: Remote / Work from Home
Salary: ₹30,000–₹50,000 per month
Experience Required: 3–6+ years
Schedule: Monday to Saturday
Joining: Immediate
Full Job Description
ADSCLIQUE MEDIA is hiring a full-time Performance Marketing Specialist to manage paid advertising campaigns for Indian and US-based clients.
This is a hands-on role for someone who understands business goals, campaign strategy, tracking, optimisation, and conversions. We are looking for a genuine performance marketer who can independently handle accounts and make data-backed decisions.
Key Responsibilities
- Plan, launch, manage, and optimise Google Ads and Meta Ads campaigns.
- Handle lead generation, D2C, e-commerce, and service-based client accounts.
- Manage Google Search Ads, Performance Max, Google Shopping Ads, Display Ads, YouTube Ads, and Meta conversion, lead generation, retargeting, and catalogue campaigns.
- Set up and optimise Google Merchant Center, product feeds, and Shopping campaigns.
- Conduct keyword research, competitor research, audience research, and campaign planning.
- Build high-converting campaign structures, ad copies, audience segments, and remarketing funnels.
- Track and improve ROAS, CPA, CPL, CTR, conversion rate, lead quality, and revenue.
- Work with GA4, Google Tag Manager, Meta Pixel, Conversion API, and conversion tracking.
- Prepare campaign reports with clear insights, actions taken, and next-step recommendations.
- Coordinate with designers, content teams, developers, and clients when required.
Required Skills and Experience
- Minimum 3 years of hands-on performance marketing experience.
- Strong expertise in Google Ads and Meta Ads.
- Proven experience managing both Indian and US market campaigns.
- Experience with D2C/e-commerce, Google Shopping Ads, lead generation, and conversion-focused campaigns.
- Strong knowledge of Google Merchant Center, product feeds, GA4, GTM, Meta Pixel, and conversion tracking.
- Strong understanding of ROAS, CAC, CPA, CPL, attribution, budget allocation, and optimisation.
- Excellent English communication skills, both written and verbal.
- Ability to work independently, take ownership, and communicate proactively.
- Candidates must be comfortable working remotely in a fast-paced agency environment.
Please Do Not Apply If
- You are a freelancer, agency owner, or currently managing multiple outside clients.
- Your experience is limited to boosting posts or creating basic campaigns.
- You cannot explain the strategy, budget, optimisation steps, and outcome of campaigns you have managed.
- You rely on AI tools without understanding campaign fundamentals and performance data.
- You do not have real experience managing ad budgets and driving measurable business results.
Application Requirement
Shortlisted candidates will be asked to discuss real campaigns they have handled, including the industry, ad budget, target market, campaign objective, strategy, results achieved, and optimisation actions taken.
Pay: ₹30,301.31 - ₹53,055.59 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
