Should be able to plan Market positioning (luxury vs premium vs mass)
- Target customer clarity (architects? HNIs? export buyers?)
- Competitive mapping (who are Delhi/Mumbai benchmarks)
Furniture ≠ FMCG ≠ fashion.
They must understand:
- Craftsmanship storytelling
- Material language (wood, finishes, joinery, detailing)
- Long purchase cycles
- B2B + B2C hybrid sales
if they’ve worked with:
- Interior designers
- Architecture firms
Luxury home brands
Your friend already has the hard part (quality product).
The strategist must convert:
“We make precise furniture” →
“We engineer heirloom pieces that assemble with surgical precision.”
They should be able to:
- Name collections
- Build themes (heritage / minimal / modern Indian / global luxe)
- Create emotional hooks
They must be willing to:
- Work with photographers & videographers
- Direct shoots
- Write content themselves
- Sit in the factory if needed
Pay: ₹11,338.11 - ₹43,201.35 per month
Work Location: In person
