Business Development Officer (BDO)
Job Summary
The Business Development Officer is responsible for generating new business opportunities, increasing sales revenue, developing customer relationships, and expanding market presence for the company's cable and wire products. The role involves identifying potential customers, managing key accounts, conducting market research, and achieving sales targets.
Key Responsibilities
Business Development
- Identify and develop new customers in industrial, construction, infrastructure, electrical, EPC, OEM, and distributor segments.
- Generate enquiries, prepare quotations, and convert leads into orders.
- Expand the company's market presence in assigned territories.
- Develop strategies to increase market share and sales growth.
Sales & Revenue Generation
- Achieve monthly, quarterly, and annual sales targets.
- Promote the company's complete range of cables and wires.
- Negotiate prices, payment terms, and contracts with customers.
- Prepare sales forecasts and business plans.
Customer Relationship Management
- Build and maintain strong relationships with existing customers.
- Conduct regular customer visits and product presentations.
- Resolve customer complaints and coordinate with internal teams for timely solutions.
- Ensure high customer satisfaction and repeat business.
Market Research & Competitor Analysis
- Monitor market trends, competitor activities, pricing, and new product developments.
- Identify emerging business opportunities and customer requirements.
- Collect market intelligence and submit reports to management.
Coordination & Reporting
- Coordinate with production, dispatch, accounts, and quality teams for smooth order execution.
- Maintain CRM records, sales reports, visit reports, and customer databases.
- Submit weekly and monthly performance reports.
Required Qualifications
- Bachelor's Degree in Business Administration, Marketing, Electrical Engineering, or related field.
- 2–5 years of experience in B2B sales/business development, preferably in cable, wire, electrical, or manufacturing industries.
- Strong communication, negotiation, and presentation skills.
- Knowledge of cable and wire products, electrical market, and industrial customers preferred.
- Proficiency in MS Office and CRM software.
Key Skills
- Business Development
- B2B Sales
- Key Account Management
- Customer Relationship Management
- Market Research
- Negotiation & Closing
- Communication & Presentation
- Territory Management
- Sales Forecasting
KPIs (Performance Indicators)
- New customer acquisition
- Monthly sales revenue achieved
- Order conversion ratio
- Customer retention rate
- Collection of outstanding payments
- Market share growth
- Lead generation and pipeline development
Travel Requirement
- Frequent travel within assigned territory for customer visits, meetings, and business development activities.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
