Performance Marketing Executive
Company: Codeyoung
Job Title: Performance Marketing Executive
Experience: 2–3 Years
Location: HSR Layout, Bangalore
Work Mode: Work From Office (WFO)
Working Days: 6 Days/week (Sunday Off)
Shift: Day Shift
About Codeyoung
Codeyoung is a global EdTech company focused on helping school students develop future-ready skills through live, interactive online learning. The company offers programs in coding, mathematics, AI, robotics, and other STEM subjects, enabling students to build problem-solving, creativity, and critical-thinking skills from an early age. Operating across multiple countries, Codeyoung aims to make high-quality education accessible and engaging for young learners worldwide.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
- Drive lead generation and customer acquisition while maintaining target CPL, CPA, and ROAS.
- Monitor campaign performance and continuously optimize targeting, creatives, bidding strategies, and budgets.
- Conduct audience research, keyword analysis, and competitor benchmarking to improve campaign outcomes.
- Track and analyze campaign metrics using Google Analytics, Google Tag Manager, and reporting tools.
- Coordinate with content, creative, and sales teams to ensure campaign objectives are achieved.
- Perform A/B testing on ad copies, creatives, landing pages, and audience segments.
- Generate regular performance reports and actionable insights for stakeholders.
- Stay updated with industry trends, platform updates, and emerging digital marketing strategies.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–3 years of hands-on experience in Performance Marketing or Digital Marketing.
- Strong expertise in Google Ads and Meta Ads Manager.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Understanding of lead generation funnels, remarketing, and digital marketing best practices.
- Strong analytical mindset with excellent reporting and data interpretation skills.
- Proficiency in MS Excel or Google Sheets.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Google Ads Certification and/or Meta Blueprint Certification.
- Experience in EdTech, SaaS, or high-volume lead generation campaigns.
- Familiarity with CRM and marketing automation tools.
What We Offer
- Competitive compensation package.
- Opportunity to work with a fast-growing EdTech organization.
- Dynamic and collaborative work environment.
- Career growth and learning opportunities.
Pay: ₹650,000.00 - ₹700,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Are you comfortable working in HSR Layout, Bangalore?
- Do you have your own laptop for official purpose?
- Are you comfortable working for 6 days a week?
- How many years of experience you have in Performance Marketing?
- What is your current compensation?
- What is your notice period?
Work Location: In person
