JOB DESCRIPTION
Brand Strategy – Group Head
Key Requirements:
Work experience – 6-10 years
Skill set - Brand strategy, Campaign execution, Leadership, Workflow Management, Verbal,
written and visual presentation, Effective communication, Crisis management
Managing a cluster of brands with a team of Managers and manage team operations for smooth
functioning
Key Responsibilities:
The ability to think about clients' problems with regards to the objectives to be achieved
through Digital Media (on various Digital platforms like Facebook, Twitter, YouTube,
Pinterest, Instagram, Mobile) and pitch creative solutions
Understanding of different industries and/or the ability to grasp knowledge about these
industries while onboarding or pitching to a new client
Understanding the brief and creating digital marketing strategies that align and support clients
plans to align with current campaigns and to plan for new engagements that will bridge the
gap.
Direct the team of managers to conduct thorough research on assigned brands/projects/pitches
also including but not limited to new trends, on-going campaigns, creative innovation
Lead client calls, manage timely delivery of campaign-level briefs, and maintain high quality
on presentations along with the team
Collaborate with cross functional teams to derive the approach for brand or movie/show/music
launch campaigns, influencer campaigns or social media strategies
Provide qualitative and relevant solutions to the team on projects and manage time or quality
crisis
Craft interesting and disruptive concepts for various requirements
Besides Client briefing, identify opportunities and/or challenges in a business where creative
assets can provide a solution, identifying the unmet needs and goals of the clients.
Monitor Digital & New Media industry trends and competitor offerings to identify potential
business avenues and improve current offerings.
Strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for
the client. Focus on driving innovation, impact and creativity for the client.
Work on building Case Study narratives for submitting to awards that help the organization
Manage alignment of resources and tasks
Set internal processes for smooth operations
