About the Role
Zinfin Solutions is looking for a creative and data-driven Digital Marketing Specialist to strengthen our online presence, generate quality leads, and drive business growth. The ideal candidate should have experience in digital marketing campaigns, social media management, content creation, SEO, and lead generation.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage and grow the company's social media presence.
- Create engaging content for social media, websites, blogs, and marketing materials.
- Run and monitor paid advertising campaigns on Google, Meta, LinkedIn, and other platforms.
- Generate and nurture leads through digital marketing strategies.
- Perform SEO and website optimization activities.
- Track campaign performance and prepare regular marketing reports.
- Conduct market research and competitor analysis.
- Coordinate with the sales and design teams to improve marketing effectiveness.
- Manage email marketing and customer engagement campaigns.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Digital Marketing.
- Strong understanding of SEO, SEM, Social Media Marketing, and Content Marketing.
- Experience with Google Ads, Meta Ads, and analytics tools.
- Knowledge of lead generation and marketing automation tools.
- Basic understanding of website management and content publishing.
- Excellent communication and creative thinking skills.
- Strong analytical and problem-solving abilities.
Preferred Skills
- Experience in B2B marketing and software/IT industry marketing.
- Knowledge of Canva, Photoshop, or other design tools.
- Familiarity with CRM and marketing automation platforms.
- Experience in video marketing and content creation for social media.
Pay: ₹10,060.59 - ₹25,000.00 per month
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
