Kidology is one of India's fastest-growing kids' toy and learning products brands, offering innovative and engaging products for children. With a strong presence across marketplaces, D2C channels, and retail networks, we are looking for a Performance Marketing Manager to lead customer acquisition and revenue growth through data-driven marketing strategies.
Job Summary:
We are seeking an experienced Performance Marketing Manager with expertise in Google Ads and Meta Ads to drive customer acquisition, scale campaigns, and optimize ROAS across multiple channels. The ideal candidate should have prior experience in e-commerce, D2C, or consumer brands and possess a strong analytical mindset with a proven track record of managing large advertising budgets.
Key Responsibilities:
Performance Marketing Strategy
● Develop and execute customer acquisition strategies across Google and Meta platforms.
● Plan and manage annual and monthly media budgets.
● Drive revenue growth while maintaining target CAC and ROAS.
● Identify growth opportunities and scale campaigns efficiently.
Google Ads Management
● Manage and optimize Search, Shopping, Performance Max, Display, and YouTube campaigns.
● Conduct keyword research and competitor analysis.
● Monitor campaign performance and optimize bidding strategies.
● Improve conversion rates and quality scores.
Meta Ads Management
● Manage Facebook and Instagram ad campaigns across prospecting, retargeting, and retention funnels.
● Create and optimize campaign structures for scaling.
● Develop audience segmentation and lookalike strategies.
● Test creatives, copy, and targeting to maximize performance. Analytics & Reporting
● Monitor KPIs such as ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
● Prepare daily, weekly, and monthly performance reports.
● Analyze campaign data and provide actionable insights.
● Track attribution and customer journeys using GA4 and Meta tools.
Conversion Rate Optimization
● Collaborate with creative and website teams to improve landing pages.
● Conduct A/B testing on creatives, audiences, and funnels.
● Optimize website conversion rates and customer experience.
● Improve funnel performance and reduce customer acquisition costs.
Marketplace & E-commerce Growth
● Drive traffic and sales for D2C websites and marketplace channels.
● Coordinate with Amazon, Flipkart, FirstCry, and Quick Commerce teams.
● Support product launches and seasonal campaigns.
● Manage promotions and customer acquisition initiatives.
Cross-functional Collaboration
● Work closely with Creative, E-commerce, Product, and Content teams.
● Coordinate with agencies and external partners.
● Ensure alignment between marketing campaigns and business objectives.
Required Skills
● Strong expertise in Google Ads and Meta Ads.
● Hands-on experience with GA4, Google Tag Manager, and Meta Business Manager.
Application Question(s):
- What’s your current ctc?
- What’s your expected ctc?
- How quick you can join us?
Education:
Experience:
- Performance marketing: 4 years (Preferred)
- Amazon Ads: 4 years (Preferred)
- D2C Brand : 4 years (Preferred)
Location:
- Gurgaon, Haryana (Preferred)
Work Location: In person
