Job Title:Manager, Channel Marketing (L09)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
- We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
- We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
- We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview:
Performance marketing team is the engine behind business growth as it handles majority of marketing activities. This includes targeting right audience though campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and also ensuring the compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drive ROI and elevate the Synchrony's brand presence in a dynamic market.
Role Summary/Purpose:
The B2C Email manager will be responsible for managing end-to-end campaign execution within Zeta with proper documentation for the B2C clients. The selected candidate will be aligned with the Direct Marketing India Team. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality execution and continuous optimization leveraging data and emerging AI capabilities.
Key Responsibilities:
- Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
- Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns
- Work within designated channel platforms to build and successfully launch direct marketing campaigns.
- Perform creative and data auditing and testing to ensure campaign accuracy
- Act as Subject Matter Expert in channel platform capabilities
- Drive data driven campaign results back to client teams for continuous campaign improvement.
- Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
- Work within agile, fast-paced marketing environment
- Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
- Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
- Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
- Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
- Perform other duties and/or special projects as assigned.
- Lead email marketing audits to assess campaign performance, identify areas for improvement, and implement best practices
- Monitor and report on key email marketing metrics, providing insights and recommendations for continuous improvement
- Contribute to process simplification and automation initiatives to streamline email campaign creation and deployment
Required Skills/Knowledge:
- Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2C email campaigns in Zeta/Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
- Minimum 2 years of email and direct mail marketing channel experience, with hands-on experience building, testing, auditing, and deploying commercial emails
- 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
- Minimum 2 years of experience working with US stakeholders/ Offshore Clients.
- Proven experience in B2C campaign operations or marketing automation
- Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
- Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
- Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint
- Strong project management skills and attention to detail.
- Proven ability to deliver Analytical solutions for Business problems.
- Exposure to Marketing and retail concepts
- Strong written & verbal communication skills
- Good team player
Desired Characteristics:
- Understanding of US credit card or retail business
- Exposure to Marketing databases
- Proven ability in delivering and reviewing projects with clients and peers.
- Exposure to any project management tool
- Exposure to Digital platforms
Eligibility Criteria:
Bachelor’s degree in any discipline or MBA in marketing/Digital marketing with a minimum of 2 years of experience in building and deploying email campaigns via ESP (email service provider) or in lieu of a degree, 4+ years of experience in building and deploying email campaigns via ESP.
Work timings: 02:00pm-11:00pm IST
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before
- ing
Inform your manager and HRM before - ing for any role on Workday.
- Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, LPP)
- L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
- L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
L07+ Employees can
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Grade/Level: L09
Job Family Group:
Marketing
