Job Summary
We are looking for a highly result-driven Digital Marketing Expert with proven expertise in Performance Marketing, SEO, SXO, AEO, and GEO to drive qualified lead generation, maximize online visibility, and improve revenue through data-driven digital strategies. The ideal candidate should have a strong track record of delivering measurable business growth across search engines, AI-powered search platforms, and paid advertising channels.Key Responsibilities
- Generate high-quality leads through Google Ads, Meta Ads, LinkedIn Ads, SEO, and other digital acquisition channels.
- Develop and execute SEO, SXO (Search Experience Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies to improve visibility across Google Search, AI-powered search engines, and generative AI platforms.
- Optimize website architecture, landing pages, and content to improve search rankings, user experience, engagement, and conversions.
- Plan, execute, and optimize PPC campaigns with a focus on reducing Cost per Lead (CPL) and maximizing Return on Ad Spend (ROAS).
- Increase organic traffic, keyword rankings, featured snippets, AI citations, and answer engine visibility.
- Create and optimize conversion-focused landing pages, email marketing campaigns, remarketing campaigns, and marketing automation workflows.
- Monitor and analyze campaign performance using Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, and CRM dashboards.
- Collaborate with Sales and Business Development teams to improve lead quality, conversion rates, and revenue generation.
- Stay updated with the latest developments in AI search, Google algorithm updates, LLM optimization, and digital marketing technologies.
Key Performance Indicators (KPIs)
- Monthly qualified lead generation.
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
- Return on Ad Spend (ROAS).
- Organic traffic growth and keyword rankings.
- AI search visibility, answer engine presence, and generative search citations.
- Landing page conversion rate.
- Lead-to-customer conversion rate.
- Marketing-attributed revenue and overall ROI.
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- 3–6 years of proven experience in performance marketing and digital lead generation.
- Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, SXO, AEO, GEO, Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
- Experience with AI-driven SEO tools, schema markup, structured data, technical SEO, content optimization, and conversion rate optimization (CRO).
- Experience using CRM platforms such as Zoho CRM, HubSpot, or Salesforce.
- Excellent analytical, reporting, communication, and project management skills.
Preferred Experience
- Experience in healthcare, medical tourism, air ambulance, aviation, insurance, or international service industries.
- Hands-on experience optimizing content for AI assistants and generative search platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Familiarity with automation tools, AI content optimization platforms, and marketing automation ecosystems.
Pay: ₹14,401.64 - ₹58,770.11 per month
Education:
Work Location: In person
