Job Overview
We are looking for a Digital Marketing Analyst to manage our social media presence, digital advertising campaigns, and online marketing activities. The ideal candidate should be analytical, creative, and experienced in driving brand visibility, engagement, website traffic, and leads.
Key Responsibilities
- Manage company social media platforms including Instagram, LinkedIn, Facebook, YouTube, and X/Twitter.
- Plan and execute social media strategies, content calendars, and promotional campaigns.
- Manage Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads, including budgets, targeting, optimization, and performance tracking.
- Monitor and analyze campaign performance using GA4, Google Search Console, Meta Ads Manager, and other analytics tools.
- Prepare regular performance reports and provide data-driven recommendations.
- Implement basic SEO, keyword research, competitor analysis, and website promotion.
- Coordinate with Content, Design, Sales, and Technical teams for digital campaigns and brand promotion.
- Stay updated with digital marketing trends, platform updates, and advertising best practices.
Required Skills
- 1–3 years of experience in Digital Marketing, Social Media Marketing, or Performance Marketing.
- Hands-on knowledge of Google Ads and Meta Ads Manager.
- Understanding of SEO, GA4, social media analytics, and digital marketing metrics.
- Strong analytical, communication, and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
Relevant digital marketing certifications will be an advantage.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
