Company: Shodh Sagar Publications
Position: Business Development Associate (BDA)
Department: Business Development / Academic Publishing
Job Type: Full-Time
Experience: 0–3 Years
Location: Gurugram
About the Role
We are looking for a motivated and target-oriented Business Development Associate (BDA) to join our team.
The BDA will be responsible for connecting with PhD scholars, research scholars, professors, and academic professionals, understanding their research publication requirements, and explaining the relevant services offered by Shodh Sagar Publications.
The ideal candidate should have excellent communication skills, confidence in speaking with academic professionals, and a strong interest in sales and relationship management.
Key Responsibilities
- Connect with PhD scholars, research scholars, professors, and faculty members through calls, WhatsApp, email, and other professional communication channels.
- Understand the scholar's research topic, publication requirements, target journal, and timeline.
- Explain Shodh Sagar Publications' academic publication and research-support services.
- Generate new leads through outbound calling, digital leads, referrals, and other business-development channels.
- Follow up with prospective scholars and convert qualified leads into customers.
- Maintain regular communication with existing scholars and understand their additional publication requirements.
- Provide appropriate information about journal selection, manuscript preparation, formatting, submission support, and related services.
- Coordinate with the editorial/research team to ensure that client requirements are communicated accurately.
- Maintain and update lead, follow-up, conversion, and customer records in CRM/Excel.
- Meet assigned monthly and quarterly sales targets.
- Build long-term professional relationships with scholars and academic institutions.
- Handle customer queries professionally and resolve or escalate issues when required.
- Keep track of leads, follow-ups, payments, service status, and customer feedback.
- Stay updated on academic publishing trends, journal requirements, and research-publication processes.
Required Skills
- Excellent communication and convincing skills.
- Strong Hindi and English communication skills.
- Good interpersonal and relationship-building abilities.
- Sales-oriented and target-driven mindset.
- Comfortable making frequent outbound calls.
- Strong follow-up and negotiation skills.
- Basic knowledge of MS Excel/Google Sheets and CRM tools.
- Ability to understand customer requirements and recommend appropriate services.
- Good time-management and organizational skills.
- Ability to work independently as well as within a team.
Preferred Qualifications
- Bachelor's or Master's degree in any discipline.
- Experience in B2B sales, inside sales, educational sales, academic publishing, ed-tech, or research services is preferred.
- Candidates with knowledge of PhD research, academic journals, Scopus, Web of Science, peer review, DOI, or academic publishing will have an advantage.
- Freshers with good communication and sales skills can also apply.
Key Performance Indicators (KPIs)
- Monthly lead generation.
- Number of qualified prospects contacted.
- Follow-up and conversion rate.
- Monthly sales/revenue targets.
- Customer retention and repeat business.
- Quality of customer communication.
- Timely updating of CRM and lead records.
What We Offer
- Competitive salary with performance-based incentives.
- Career growth opportunities in academic publishing and business development.
- Professional exposure to researchers, PhD scholars, faculty, and academic institutions.
- Training on academic publishing services and sales processes.
- Supportive and growth-oriented work environment.
Ideal Candidate
We are seeking an individual who is confident, energetic, persuasive, and comfortable interacting with PhD scholars and academic professionals. The candidate should enjoy sales, be consistent with follow-ups, and have the ability to build trust with customers.
If you are passionate about sales and interested in the academic publishing industry, we would love to hear from you.
Apply Now
Send your CV to: [email protected]
Contact: 9896833877
Location: Gurugram
Work Location: In person
