We are looking for a goal-driven, analytical, and creative Digital Marketing Executive to join our growth team. In this role, you will execute integrated digital strategies across Search Engine Optimization (SEO), Google Ads (PPC), and Organic Social Media to generate qualified leads from overseas education aspirants, IT/skilled professionals, and prospective immigrants.
Key Responsibilities1. Search Engine Optimization (SEO) & Web Technicals
- Perform on-page and off-page SEO optimization to improve organic search visibility for target keywords related to transcript procurement, WES evaluations, and university documentation.
- Conduct site audits using Google Search Console, manage 404/indexing issues, track site speed, and optimize technical health.
- Work on keyword research, link-building outreach, content gap analysis, and local search performance.
2. Paid Advertising (Google Ads / Meta Ads)
- Plan, launch, and optimize search campaigns, display ads, and retargeting ads to maximize conversion rate and maintain a target Cost Per Lead (CPL).
- Monitor competitor ad positioning, analyze search terms, write compelling ad copy, and refine landing page experiences.
3. Social Media & Content Distribution
- Plan content calendars and publish consistent visual/video content across platforms (LinkedIn, Instagram, Facebook, Pinterest, and YouTube).
- Work with creative teams/AI media workflows to draft promotional copy, video scripts, and educational reels targeting students and professionals migrating abroad.
4. Analytics & Reporting
- Track organic traffic, landing page performance, conversion paths, and campaign ROAS using Google Analytics 4 (GA4).
- Prepare bi-weekly performance summaries with actionable recommendations for campaign scaling.
Key Expectations
- Lead Quality Focus: You prioritize generating genuine, high-intent inquiries over simple click vanity metrics.
- Proactive Problem Solving: You spot technical drop-offs, broken links, or drop in ad impressions early and implement fixes without waiting for instructions.
- Adaptability & Speed: Ability to adapt to modern AI content tools and marketing automation to maintain high execution speed.
- Consistency: Maintaining clean tracking protocols, organized campaign structures, and timely daily execution.
Requirements & Qualifications
- Experience: 1–3 years in hands-on digital marketing (SEO + Google Ads focus preferred).
- Technical Knowledge: Proficient with Google Search Console, Google Analytics (GA4), Google Ads Manager, and SEO tools (Ahrefs, SEMrush, or similar).
- Communication: Strong English writing skills for crafting ad copy, metadata, and landing page content.
- Education: Bachelor’s degree in Marketing, Communications, IT, or a related field.
Pay: Up to ₹15,000.00 per month
Application Question(s):
- Which SEO tools and search analytics tools (e.g., Search Console, GA4, Ahrefs) do you use on a weekly basis?
- How many years of hands-on experience do you have managing live Google Ads campaigns?
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
