Job Title: Senior CDP Developer
Experience: 6+ Years
Work Mode: Remote
Job Type: Contractual / Full-Time
Role Overview:
We are looking for an experienced Senior CDP Developer to build, manage, and optimize the Customer Data Platform (CDP) for our Enterprise CRM initiatives. The ideal candidate will play a critical role in creating a unified Customer 360 ecosystem, enabling intelligent segmentation, customer activation, and data-driven business insights.
This role requires strong expertise in Salesforce Data Cloud/CDP platforms, customer data modeling, identity resolution, and data governance. The candidate will collaborate closely with Data Engineering, CRM, Analytics, and AI teams to deliver scalable and high-performing customer data solutions.
Key Responsibilities:
Customer Data Platform Development:
- Design, develop, and manage Customer 360 data models within the CDP environment
- Build scalable customer profiles by integrating data from multiple enterprise systems
- Configure and optimize customer data pipelines, segmentation logic, and activation workflows
Identity Resolution & Customer Matching
- Implement identity resolution strategies including customer matching, deduplication, and profile unification
- Develop and optimize customer merge logic to ensure accurate and consistent customer records
- Improve customer recognition across channels and touchpoints
Segmentation & Data Activation
- Create and maintain advanced customer segments such as:
- VIP customers
- Churn-risk users
- Loyalty and lifecycle segments
- Personalized marketing audiences
- Enable activation of customer data into CRM, engagement, and marketing automation platforms
- Support personalized campaigns and omnichannel customer engagement initiatives
Data Quality & Governance
- Validate and monitor incoming customer data from upstream systems
- Ensure high standards of data quality, consistency, and reliability
- Implement governance, consent management, and role-based access controls (RBAC)
- Maintain compliance with enterprise security and privacy standards
Collaboration & AI Enablement
- Work closely with Data Engineering teams on ingestion, transformation, and integration processes
- Prepare clean, structured, and AI-ready datasets for analytics and machine learning use cases
- Support AI/LLM-based customer intelligence initiatives and custom model integrations where required
Required Skills:
- Strong hands-on experience in SQL (Mandatory)
- Experience with Customer Data Platforms (CDP), especially Salesforce Data Cloud
- Strong understanding of:
- Customer 360 concepts
- Customer data modeling
- Identity resolution and data matching techniques
- Experience working with:
- Data pipelines
- Integration teams
- CRM ecosystems
- Strong analytical, troubleshooting, and problem-solving skills
- Ability to work with large-scale customer datasets
Experience Required:
- 6+ years of experience in:
- CDP platforms
- CRM data management
- Customer data engineering
- Enterprise data platforms
- Experience handling large-scale customer and behavioral data environments
Nice-to-Have Skills:
- Salesforce ecosystem experience
- Knowledge of ETL/ELT processes and data integration frameworks
- Experience with Kafka or real-time data streaming platforms
- Exposure to AI/ML-driven customer intelligence solutions
- Domain experience in:
- Hospitality
- Gaming
- Retail industries
Preferred Candidate Profile:
- Strong communication and stakeholder management skills
- Ability to work independently in fast-paced environments
- Experience collaborating with cross-functional business and technical teams
- Ownership mindset with focus on scalable and maintainable solutions
Pay: ₹100,000.00 - ₹120,000.00 per month
Experience:
- CDP Development: 6 years (Required)
Work Location: Remote
