Job Title: Marketing Executive
Location: Baner, Pune
Work Mode: Work from Office
Experience: 2–3 Years
We are looking for a dynamic Marketing Executive to join our team and drive brand visibility, lead generation, and digital presence for our IT services. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, and IT service marketing, with the ability to create and execute effective campaigns.
A background in IT services or product engineering services is mandatory, with an understanding of international market dynamics, specifically targeting Germany, Netherlands, Belgium, Luxembourg, the UK, and India.
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Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and social media platforms.
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Manage and grow the company’s presence on LinkedIn, Instagram, and Facebook.
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Generate and nurture B2B leads using CRM and automation tools.
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Develop engaging content for blogs, case studies, newsletters, and presentations.
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Conduct market research and competitor analysis to identify trends and opportunities.
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Measure, track, and report campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
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Create and manage marketing collateral (brochures, decks, proposals) to support the sales team.
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Collaborate with the business development and technical teams to align marketing strategies with company goals.
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Participate in planning and executing webinars, events, and IT industry expos.
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Manage and update website content, landing pages, and blogs using WordPress CMS.
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Bachelor’s degree in Marketing, Business, or a related field.
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2–3 years of experience in digital marketing, preferably in the IT services industry.
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Proficiency in SEO, SEM, and social media marketing.
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Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, or Zoho CRM.
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Experience in website editing and content management using WordPress.
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Strong communication, content writing, and presentation skills.
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Ability to multitask and manage multiple campaigns simultaneously.
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Creative thinking with an analytical approach to problem-solving.
