We are a team of cloud enthusiasts, keen and spirited to make the latest cloud technologies work for you.
Rapyder is an agile, innovative company that makes Cloud work for you. With a young, passionate team and expertise in Cloud Computing Solutions, Big Data, Marketing & Commerce, DevOps, and Managed Services, Rapyder is the leading provider of Strategic Cloud Consulting. Solutions provided by Rapyder are seamless, secure, and scalable. With headquarters in Bangalore, sales & Support offices located in Delhi, and Mumbai, we ensure optimal technology solutions to reduce costs, streamline business processes and gain business advantages for our customers.
AI-Driven Growth Marketing Specialist
Rapyder Cloud Solutions | Bangalore | 2–5 years
Role Overview
Own and scale growth across email, digital, events, and new initiatives using AI. This role goes beyond campaigns—it's about building intelligent systems that drive pipeline and revenue.
What You’ll Do
Design AI-powered EDM and lifecycle journeys (drip, nurture, re-engagement)
Leverage Zoho Campaigns + CRM for automation and personalization
Run A/B and multi-variant testing for continuous optimization
Segment audiences using behavioral, firmographic, and engagement data
Growth Expansion (Events, Digital, New Initiatives)
Plan and execute event-led growth (webinars, roundtables, field events)
Create integrated journeys: pre-event during post-event nurturing
Drive digital campaigns across paid, organic, and inbound channels
Experiment with new growth levers (AI tools, outbound automation, GTM experiments)
Collaborate with SDR/ABM teams for pipeline acceleration
Performance & Metrics
Own metrics: Open Rate, CTR, Conversion, Pipeline Contribution
Use AI tools for insights, forecasting, and optimization
Translate data into clear, actionable growth strategies
What You Bring
2–5 years in B2B marketing (EDM / Digital / Growth)
Hands-on with Zoho Campaigns; Mailchimp/HubSpot is a plus
Strong understanding of automation, segmentation, and testing
Exposure to AI tools for marketing workflows and content
Success Metrics (First 90 Days)
Launch of AI-driven journeys and campaigns
Improvement in engagement and conversion metrics
Contribution to qualified pipeline and revenue
Work at the intersection of Cloud and Generative AI and build growth engines that scale.
