We are looking for a creative and performance-driven Digital Marketing Specialist to manage and grow SkillWing Academy’s online presence. The ideal candidate should understand social media marketing, content strategy, lead generation, paid advertising, SEO, and digital analytics.
You will be responsible for developing and executing marketing campaigns that increase brand awareness, generate qualified leads, and support student enrollments.
Key Responsibilities
- Develop and execute digital marketing strategies across social media, search engines, and other online platforms.
- Manage SkillWing Academy’s social media presence, including Instagram, Facebook, YouTube, and LinkedIn.
- Plan and coordinate content calendars, campaigns, posts, reels, and promotional content.
- Run and optimize paid advertising campaigns on platforms such as Meta Ads and Google Ads.
- Monitor campaign performance, leads, conversions, and marketing ROI.
- Conduct keyword research and implement basic SEO strategies to improve website visibility.
- Develop lead-generation campaigns targeting parents and students in international markets.
- Analyze website and campaign data using tools such as Google Analytics and advertising dashboards.
- Work with graphic designers, video editors, and content creators to produce engaging marketing materials.
- Research competitors, market trends, audience behavior, and new digital marketing opportunities.
- Optimize landing pages and marketing funnels to improve lead conversion.
- Prepare regular reports on campaign performance and recommend improvements.
- Maintain consistent brand messaging across all digital channels.
Requirements
- Bachelor’s degree or relevant qualification in Marketing, Business, Communications, or a related field preferred.
- 1–3 years of experience in digital marketing; strong candidates with relevant hands-on experience may also be considered.
- Good understanding of social media marketing, Meta Ads, Google Ads, SEO, and lead generation.
- Strong knowledge of digital marketing tools and analytics.
- Good written and verbal communication skills in English.
- Creative mindset with strong attention to detail.
- Ability to analyze data and make performance-based decisions.
- Ability to manage multiple campaigns and deadlines independently.
Preferred Skills
- Experience with education, EdTech, or international markets.
- Experience targeting audiences in the USA, UK, Canada, Australia, or other international markets.
- Basic knowledge of Canva, Photoshop, or other creative tools.
- Experience with CRM and lead-management systems.
- Knowledge of email marketing and marketing automation.
- Familiarity with AI-powered marketing and content creation tools.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost per lead (CPL)
- Lead-to-enrollment conversion rate
- Website traffic and engagement
- Social media growth and engagement
- Advertising ROI/ROAS
- Campaign performance and optimization
- Overall contribution to student enrollments
Experienced required: 1 - 3 yrs
Pay: ₹12,000.00 - ₹35,000.00 per month
Benefits:
Work Location: Remote
