Hiring for Brand Manager profile for Noida location. Please find the job details as below: -
Job Title: Brand Manager
Experience Required: 5 + Years
Salary Budget : Up to 7.20 LPA
Industry: EdTech
Job Location: Noida sector 3
Job Summary:
PE Upskill LLP is looking for an experienced and creative Brand Manager to lead our brand strategy and strengthen our market presence. The ideal candidate will have a strong background in branding, marketing communications, digital campaigns, and brand positioning, preferably within the EdTech industry. The role requires someone who can create impactful brand experiences that drive awareness, engagement, and business growth.
Key Responsibilities:
- Develop and execute comprehensive branding strategies aligned with business objectives.
- Build and maintain a consistent brand identity across all online and offline platforms.
- Plan and execute brand awareness campaigns, product launches, and promotional activities.
- Collaborate with the digital marketing, creative, content, sales, and product teams to ensure brand consistency.
- Manage social media branding, PR activities, influencer collaborations, and corporate communications.
- Conduct market research, competitor analysis, and customer insights to identify branding opportunities.
- Monitor brand performance using analytics and prepare reports with actionable insights.
- Oversee creative assets including brochures, presentations, videos, website content, and marketing collateral.
- Manage relationships with external agencies, vendors, and media partners.
- Organize events, webinars, exhibitions, and brand activation initiatives.
- Ensure all communications reflect the company's brand guidelines and values.
Key Requirements:
- Increase brand awareness and visibility across target audiences.
- Improve customer engagement and brand recall.
- Deliver successful branding campaigns within budget and timelines.
- Strengthen employer branding and corporate reputation.
- Generate qualified marketing leads through branding initiatives.
- Maintain consistent messaging across all communication channels.
- Strong knowledge of brand management and marketing strategy.
- Experience in digital marketing, social media branding, and content marketing.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency in branding tools, Google Analytics, CRM platforms, and marketing automation tools.
- Understanding of SEO, SEM, email marketing, and performance marketing concepts.
- Strong project management and leadership abilities.
- Creative thinking with excellent analytical and problem-solving skills.
- 5+ years of experience in Brand Management, Marketing, or Corporate Communications.
- Prior experience in the EdTech industry is highly preferred.
- Experience managing brand campaigns for education products, online learning platforms, or universities.
- Knowledge of student acquisition funnels and education marketing.
- Experience in employer branding and event management.
- Familiarity with tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, and HubSpot.
Thanks & Best Regards,
Anjali Tomar
HR Executive
PE Upskill LLP
9218305151
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
