Job Title: Digital Marketing Analyst – Training & Lead Generation
Department: Marketing & Business Development
Employment Type: Full-Time
Shift: Night Shift (US Market Preferred)
Location: Remote / Hybrid / Onsite
Position Summary
We are seeking a creative, data-driven, and result-oriented Digital Marketing Analyst to lead digital marketing initiatives for our Cyber Security, Network Engineering, AI & Cloud Engineering, Data Science, and Data Engineering training programs. The ideal candidate will be responsible for planning, executing, optimizing, and monitoring digital marketing campaigns across multiple platforms to maximize lead generation, increase brand awareness, and achieve student enrollment targets.
The candidate will work closely with the Training, Sales, and Admissions teams to develop high-converting campaigns that attract students, working professionals, career changers, and fresh graduates seeking IT certifications, bootcamps, internships, and career advancement.
Key Roles & Responsibilities
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies to increase enrollments for training programs and bootcamps.
- Plan monthly, quarterly, and annual marketing calendars aligned with batch schedules.
- Research market trends, competitor campaigns, and student behavior to improve campaign effectiveness.
- Define campaign objectives, audience targeting, budgets, and expected ROI.
Paid Advertising Campaign Management
- Plan, launch, manage, and optimize paid advertising campaigns on:
- Meta (Facebook & Instagram)
- LinkedIn Ads
- Google Search Ads
- Google Display Network
- YouTube Ads
- Google Performance Max Campaigns
- X (Twitter), Reddit, and other relevant social platforms
- Monitor campaign performance and optimize bidding strategies, targeting, creatives, and budgets.
- Reduce Cost per Lead (CPL) while increasing conversion rates.
- Conduct A/B testing on ad creatives, headlines, landing pages, and audience segments.
Social Media Marketing
- Manage and grow company presence across:
- LinkedIn
- Facebook
- Instagram
- YouTube
- X (Twitter)
- Threads
- TikTok (where applicable)
- Create and publish engaging daily content, including educational posts, success stories, testimonials, industry news, career guidance, and promotional campaigns.
- Build and maintain a consistent content calendar.
Content Creation & Creative Marketing
- Design professional marketing materials using Canva, Adobe Creative Suite, Figma, or similar tools.
- Create high-quality reels, short videos, promotional videos, motion graphics, banners, carousels, and infographics.
- Produce engaging content highlighting:
- Cyber Security
- Network Engineering
- AI & Machine Learning
- Cloud Engineering
- Data Science
- Data Engineering
- Certification Preparation
- Internship Programs
- Placement Success Stories
- Coordinate with trainers to create educational content and webinars.
Lead Generation & Marketing Automation
- Create high-converting landing pages and lead generation forms.
- Integrate Meta Lead Forms with WhatsApp Business API for instant candidate engagement.
- Configure automated workflows for:
- WhatsApp
- Email Marketing
- SMS Campaigns
- CRM Lead Assignment
- Ensure prompt lead distribution to the admissions and counseling teams.
WhatsApp API & CRM Integration
- Integrate Meta Ads with WhatsApp Business API.
- Develop automated WhatsApp chat flows for inquiries and follow-ups.
- Implement chatbot responses for common candidate questions.
- Track lead journeys from inquiry to enrollment using CRM systems.
Search Engine Optimization (SEO)
- Improve website visibility through on-page and off-page SEO.
- Perform keyword research for training and certification programs.
- Optimize blogs, landing pages, and website content for search engines.
- Monitor keyword rankings and implement SEO improvements.
Email & Remarketing Campaigns
- Develop email nurturing campaigns for prospective students.
- Execute remarketing campaigns targeting website visitors and previous leads.
- Design drip campaigns to increase engagement and enrollment conversions.
Analytics & Performance Reporting
- Monitor campaign performance using:
- Google Analytics
- Google Tag Manager
- Meta Business Suite
- LinkedIn Campaign Manager
- Google Ads Manager
- Generate daily, weekly, and monthly reports on:
- Leads generated
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Enrollment conversions
- Provide recommendations to improve campaign performance.
Lead Conversion Support
- Collaborate with the admissions team to improve lead conversion rates.
- Analyze candidate behavior and optimize marketing funnels.
- Identify bottlenecks in the conversion process and recommend improvements.
Brand Building & Community Engagement
- Increase brand awareness through webinars, live sessions, podcasts, and community engagement.
- Manage online reputation and respond to comments, messages, and reviews.
- Promote student success stories, certification achievements, and placement milestones.
Required Skills
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Tag Manager
- SEO & SEM
- WhatsApp Business API Integration
- CRM Management
- Marketing Automation
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Premiere Pro or CapCut
- Figma
- Landing Page Optimization
- Copywriting
- Email Marketing
- Lead Funnel Management
- Conversion Rate Optimization (CRO)
- Social Media Strategy
- Video Editing
- Keyword Research
- A/B Testing
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
- 2–5+ years of experience in Digital Marketing, preferably in the Education, EdTech, Training, or IT Services industry.
- Google Ads, Meta Blueprint, HubSpot, or LinkedIn Marketing certifications are preferred.
- Experience promoting IT training, bootcamps, certification programs, or educational services is highly desirable.
Key Performance Indicators (KPIs)
- Generate 500–1,000 qualified leads per month.
- Maintain target Cost per Lead (CPL) within the approved budget.
- Achieve monthly enrollment targets.
- Improve landing page conversion rates.
- Increase website traffic and organic search rankings.
- Grow LinkedIn and social media engagement.
- Improve WhatsApp inquiry response time.
- Increase Return on Ad Spend (ROAS).
- Deliver weekly and monthly marketing performance reports.
- Continuously optimize campaigns to maximize ROI and student enrollment.
Tools & Platforms
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Search Console
- Meta Business Suite
- LinkedIn Campaign Manager
- Canva
- Adobe Creative Cloud
- CapCut / Premiere Pro
- Figma
- WhatsApp Business API
- HubSpot / Zoho CRM / Salesforce
- Mailchimp / Brevo
- WordPress
- ChatGPT and AI-powered content creation tools
- Microsoft Excel and Power BI
Expected Outcomes
The Digital Marketing Analyst will be responsible for building a scalable digital marketing engine that consistently generates high-quality leads, increases student enrollments, strengthens Cyber Skill Nexus's brand presence, and supports the growth of its training and certification business across India, the USA, and other global markets.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Paid time off
Ability to commute/relocate:
- Ajwa Road, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
