Description
The Key Account Manager will be responsible for developing and executing account strategies for key corporate hospitals and institutions. The role involves driving business growth through value-based selling, strengthening relationships with key stakeholders, ensuring customer satisfaction, and delivering sales objectives while maintaining compliance with company policies and industry regulations.
Essential Functions
- Develop and execute strategic account plans for assigned key hospitals and corporate accounts.
- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Drive business growth by identifying new hospital opportunities and expanding existing business.
- Build and maintain strong relationships with Key Opinion Leaders (KOLs), Key Business Leaders (KBLs), hospital administrators, purchase teams, pharmacists, microbiologists, intensivists, infectious disease specialists, anaesthesiologists, and other stakeholders.
- Understand customer needs, competitor activities, and market dynamics to increase product adoption.
- Develop conversion strategies for new product introductions and institutional business.
- Manage large corporate accounts and monitor account performance to maximize business potential.
- Conduct regular account reviews and implement corrective actions wherever required.
- Build state-wise sales forecasts to achieve budgeted targets.
- Ensure high levels of customer satisfaction by addressing customer concerns and improving service delivery.
- Promote Amneal's product differentiators to create strong brand recall.
- Maintain accurate CRM records and update the Must-See List (MSL) regularly.
- Collaborate with Marketing, Medical Affairs, Supply Chain, Commercial Excellence, Finance, and other internal stakeholders to execute business plans effectively.
Ensure compliance with all company policies and industry regulations while interacting with healthcare professionals and commercial entities.
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Additional Responsibilities
- Analyze account performance and recommend business improvement initiatives.
- Track KPIs and monitor account effectiveness.
- Support Commercial Excellence with sales dashboards, reporting, and execution analytics.
- Monitor competitor activities and market intelligence.
- Participate in sales meetings, training programs, product launches, and developmental initiatives.
- Demonstrate ownership, accountability, and an entrepreneurial mindset in delivering business objectives.
