Performance Marketing Executive (Google Ads & Meta Ads)
Company: VD Infotech Technologies Pvt. Ltd.
Job Type: Full-Time
Experience: 1–3 Years (Freshers with Google Ads/Meta Ads Certifications & Practical Knowledge May Apply)
Salary: ₹25,000 – ₹50,000 per month + Performance Incentives
Location: Dehradun, Uttarakhand
About VD Infotech Technologies Pvt. Ltd.
VD Infotech Technologies Pvt. Ltd. is a fast-growing IT and Digital Marketing company specializing in Website Development, Software Development, Mobile App Development, SEO, Performance Marketing, Branding, Social Media Marketing, and AI-powered Digital Solutions.
We are looking for a data-driven and results-oriented Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms to generate quality leads, sales, and measurable ROI.
Job Summary
As a Performance Marketing Executive, you will be responsible for creating, managing, optimizing, and scaling paid advertising campaigns for clients across multiple industries. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, campaign optimization, conversion tracking, audience targeting, and performance analysis.
Key Responsibilities
Google Ads Management
- Plan and manage Google Search, Display, Shopping, Performance Max, Discovery, Demand Gen, and YouTube Ads campaigns.
- Conduct keyword research and competitor analysis.
- Optimize bidding strategies, ad copies, extensions, and landing pages.
- Improve Quality Score, CTR, Conversion Rate, and ROAS.
- Manage advertising budgets efficiently.
Meta Ads Management
- Create and optimize Facebook and Instagram advertising campaigns.
- Build Custom, Lookalike, and Retargeting Audiences.
- Execute Lead Generation, Conversion, Traffic, Engagement, Sales, and Awareness campaigns.
- Perform A/B testing on creatives, audiences, and ad copies.
- Scale profitable campaigns while maintaining ROI.
Performance Marketing
- Generate high-quality leads and maximize conversions.
- Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and ROI.
- Develop media buying strategies based on campaign objectives.
- Analyze campaign performance and recommend improvements.
- Manage advertising budgets across multiple clients.
Tracking & Analytics
- Implement conversion tracking using Google Tag Manager.
- Configure Google Analytics 4 (GA4).
- Set up Meta Pixel and Conversion API (CAPI).
- Track website events, goals, and conversions.
- Prepare weekly and monthly performance reports with actionable insights.
Landing Page Optimization
- Coordinate with design and development teams to improve landing page performance.
- Suggest improvements for better user experience and conversion rates.
- Conduct A/B testing for landing pages and creatives.
Collaboration
- Work closely with SEO, SMO, Content, Design, and Sales teams.
- Stay updated with Google and Meta algorithm changes and advertising policies.
- Continuously research new paid marketing strategies and automation tools.
Platforms You'll Manage
- Google Ads
- Google Merchant Center
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Ads Manager (Facebook & Instagram)
- Meta Business Suite
- YouTube Ads
- LinkedIn Ads (Preferred)
- Microsoft Ads (Preferred)
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Experience with campaign planning, execution, and optimization.
- Audience targeting and remarketing expertise.
- Understanding of conversion funnels and customer journeys.
- Excellent analytical and reporting skills.
- Knowledge of A/B testing and budget optimization.
- Strong communication and presentation skills.
- Ability to manage multiple client accounts simultaneously.
- Data-driven and ROI-focused mindset.
Technical SkillsAdvertising Platforms
- Google Ads
- Meta Ads Manager
- Google Merchant Center
- YouTube Ads
- LinkedIn Ads (Preferred)
Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Looker Studio (Preferred)
Marketing Tools
- SEMrush
- Ahrefs
- Hotjar
- Microsoft Clarity
- Canva
- ChatGPT & AI Marketing Tools
Qualifications
- Bachelor's Degree in Marketing, Business, IT, Commerce, or a related field.
- Google Ads Certification is preferred.
- Meta Certified Digital Marketing Associate/Professional is an advantage.
- Freshers with relevant certifications and practical campaign experience are encouraged to apply.
Preferred Experience
- Google Ads
- Meta Ads
- Performance Marketing
- PPC Advertising
- Paid Search
- Paid Social
- Lead Generation
- E-commerce Advertising
- Media Buying
- Conversion Rate Optimization (CRO)
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Lead Quality
- Campaign ROI
- Client Satisfaction
- Revenue Generated
What We Offer
- Competitive Salary
- Attractive Monthly Performance Incentives
- Performance Bonus
- Career Growth Opportunities
- Google & Meta Certification Support
- Friendly & Collaborative Work Environment
- Opportunity to Manage National & International Campaigns
- Paid Leave & Company Benefits
Why Join VD Infotech?
- Work with a fast-growing Digital Marketing & IT company.
- Manage high-budget campaigns across multiple industries.
- Learn advanced media buying and AI-powered marketing strategies.
- Exposure to enterprise-level clients and performance marketing tools.
- Fast career growth based on performance and results.
Apply Now
Email: [email protected]
Subject: Application for Performance Marketing Executive (Google Ads & Meta Ads) – Dehradun
Please attach:
- Updated Resume
- Google Ads & Meta Ads Certifications (if available)
- Campaign Performance Reports / Case Studies (Preferred)
- Portfolio showcasing successful ad campaigns (Optional)
Join VD Infotech Technologies Pvt. Ltd. and drive measurable business growth by creating high-performing Google Ads and Meta Ads campaigns that deliver exceptional results.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
