Marketing Assistant – Hotel
Position: Marketing Assistant
Department: Sales & Marketing
Industry: Hospitality / Hotel
Reports To: General Manager
Location: Hotel Property
Job Summary
We are looking for a creative, energetic, and result-oriented Marketing Assistant to support the hotel’s marketing, sales, social media, and promotional activities. The ideal candidate should have good communication skills, basic knowledge of digital marketing, and an interest in hospitality and content creation.
Key Responsibilities
- Assist in planning and executing hotel marketing campaigns.
- Manage and regularly update the hotel’s Instagram, Facebook, Google Business Profile, and other digital platforms.
- Create and coordinate social media posts, reels, stories, promotional content, and offers.
- Coordinate with photographers, designers, influencers, and other marketing vendors.
- Promote hotel rooms, restaurant, banquets, conferences, events, and special offers.
- Assist in generating leads for room bookings, restaurant sales, corporate bookings, weddings, meetings, and events.
- Monitor customer reviews and online presence and coordinate appropriate responses.
- Assist with Google, Meta, WhatsApp, and other digital marketing campaigns.
- Support promotional activities such as flyers, brochures, posters, offers, events, and local campaigns.
- Conduct basic competitor and market research.
- Maintain records of marketing activities, enquiries, leads, and campaign performance.
- Coordinate with the Front Office, F&B, Banquet, and Sales teams to promote hotel services.
- Visit local businesses, corporate offices, travel agencies, event planners, and other potential clients when required.
- Assist the marketing team in achieving monthly sales and revenue targets.
- Take initiative in identifying new opportunities to increase hotel visibility and business.
Required Skills
- Good communication and interpersonal skills.
- Basic knowledge of social media and digital marketing.
- Creative thinking and good content ideas.
- Basic knowledge of Canva or similar design tools is an advantage.
- Basic knowledge of Instagram Reels, photography, and video content is preferred.
- Good knowledge of English and Malayalam; Hindi or other languages will be an advantage.
- Ability to work independently as well as with a team.
- Willingness to travel locally for marketing activities.
- Good follow-up and negotiation skills.
- Positive attitude and professional appearance.
Preferred Qualifications
- Degree/Diploma in Marketing, Business Administration, Hospitality, Communications, or a related field.
- Freshers with good communication skills and a strong interest in marketing may also apply.
- Previous experience in hotel, restaurant, hospitality, sales, or digital marketing will be an advantage.
Performance Expectations
The Marketing Assistant will be expected to contribute towards:
- Increasing hotel room enquiries and bookings.
- Increasing restaurant footfall and food sales.
- Generating banquet and event enquiries.
- Improving the hotel’s social media presence and engagement.
- Increasing Google reviews and online visibility.
- Developing new corporate and local business relationships.
- Supporting the achievement of monthly marketing and sales targets.
Incentives
Attractive performance-based incentives will be provided based on lead generation, conversions, sales performance, social media growth, and achievement of assigned targets.
Salary: Based on experience and capability
Employment Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Food provided
Work Location: In person
