FinAgra is an agri-fintech company transforming commercial farming in India through its Rural Entrepreneur Partner (REP) model using strategic capital deployment, technical expertise, and operational excellence to maximise productivity, profitability, and environmental sustainability. We aim at building resilient, scalable agricultural enterprises that deliver attractive returns while creating long-term value across the agricultural value chain.
The Growth & Partnerships Lead is responsible for owning revenue growth, market positioning, and sustainable buyer partnerships across local, regional, and export markets. The role integrates commercial growth strategy, REP Expansion strategy, core partnership development, downstream coordination, and performance oversight to ensure predictable demand, optimized supply alignment, and long-term market competitiveness.
Reports to Global Head of Supply Chain (functional) and to Country Manager (operational)
Growth strategy: design and execute growth strategies across priority crop value chains, anchored on the REP production model and prioritize and penetrate the highest-value buyers.
Market intelligence: track pricing and buyer demand to inform commercial decisions and the crop decision gate.
New market access: open new channels such as trade platforms, regional distribution hubs, strategic partnerships to diversify the pipeline and cut concentration risk.
Buyer acquisition: target and engage processors, feed manufacturers, aggregators, cooperatives, and exporters.
Contract negotiation & management: lead negotiations for off-take agreements, ensuring favorable terms on pricing, quality standards, delivery schedules, payment conditions and risk allocation. Maintain the documented contracts and ensure compliance with agreed commercial terms.
Relationship management: run a structured cadence with key buyers with regular check-ins, quarterly reviews, joint planning where possible.
Enabling partnerships: originate and manage key partnerships that support the delivery of all offtake commitments at scale.
Stakeholder alliances: build alliances with industry associations, regulators, service providers, and government agencies to enhance credibility, unlock opportunities and strengthen FinAgra’s standing.
Partner network: support identification and due diligence of REP partners, onboarding, network expansion, and manage overall partner relationships.
Brand representation: represent FinAgra at trade fairs, exhibitions, and industry forums to strengthen brand visibility and commercial positioning.
Forecast alignment: work with Agronomy, Procurement, and Operations to match demand forecasts to production capacity and forward-contracts against forecast harvests.
Downstream execution: convert signed offtakes into orders, delivery, and quality compliance, through to invoicing, reconciliation, and settlement.
Quality compliance: confirm that all shipments meet buyer specifications and regulatory standards prior to dispatch.
Risk mitigation: develop contingency strategies to manage supply chain disruptions, market volatility, and logistical constraints.
Growth KPIs: buyer acquisition and retention, contracted volume and revenue.
Operational KPIs: delivery performance, efficiency, and partner-network growth.
Reporting: deliver quarterly performance and market-intelligence reports to leadership.
Continuous improvement: recommend commercial and operational improvements from performance data and market feedback.
Signed offtake and strategic partnership agreements across priority crops and markets.
Buyer-engagement tracker and offtake pipeline.
Quarterly growth and market-intelligence reports.
Signed offtake agreements across priority crops, with contracted volume coverage tracked against forecast harvest.
Growth in contracted revenue and a more diversified buyer base.
Enabling partnerships in place to deliver contracted volumes at scale.
Downstream execution discipline — on-time, on-spec delivery with clean invoicing and settlement.
Leadership ownership of FinAgra’s commercial growth and partnerships in India.
Direct reporting line to the Country Director and Global Supply Chain Lead — real authority, central to growth and market strategy.
Opportunity to shape and execute market entry, buyer engagement, and partnership development in a critically important sector.
Competitive compensation and benefits.
