Cuatro Labs Pvt. Ltd. is looking for a creative, confident, and relationship-driven Public Relations & Brand Collaboration Executive to build strong relationships with media, influencers, creators, brands, agencies, and other strategic partners.
The role will focus on increasing brand visibility, managing PR activities, identifying collaboration opportunities, and executing impactful brand partnerships across digital and offline platforms.
Key ResponsibilitiesPublic Relations
- Develop and execute PR activities to increase brand awareness and visibility.
- Build and maintain relationships with journalists, editors, media houses, bloggers, influencers, and industry professionals.
- Identify relevant PR opportunities, publications, interviews, features, events, and brand stories.
- Prepare press releases, media pitches, brand announcements, and communication briefs.
- Coordinate with media and PR agencies, where applicable.
- Track media coverage, brand mentions, and PR performance.
- Maintain a database of media contacts and relevant industry stakeholders.
- Support product launches, campaigns, events, and important company announcements.
Brand Collaborations
- Identify and approach potential brands for strategic collaborations and co-marketing opportunities.
- Research brands, creators, influencers, communities, events, and platforms aligned with Cuatro Labs' target audience.
- Develop collaboration proposals and partnership pitches.
- Coordinate end-to-end brand collaboration activities from initial outreach to execution.
- Negotiate basic collaboration terms, deliverables, timelines, and promotional requirements.
- Coordinate with internal teams to ensure smooth execution of collaborations.
- Maintain a pipeline and database of current, upcoming, and potential brand partnerships.
- Explore opportunities for product collaborations, giveaways, events, campaigns, sampling, cross-promotions, and experiential marketing.
Influencer & Creator Relations
- Identify relevant influencers, content creators, beauty experts, lifestyle creators, and micro-influencers.
- Build long-term relationships with creators and influencers.
- Coordinate gifting, collaborations, campaigns, events, and content deliverables.
- Negotiate collaboration requirements and commercial terms within approved budgets.
- Track influencer deliverables, reach, engagement, content performance, and campaign outcomes.
Campaign & Event Support
- Assist in planning and executing product launches, PR events, influencer events, pop-ups, and brand activations.
- Coordinate with agencies, vendors, creators, media, and partners.
- Ensure timely communication and execution of campaign deliverables.
- Support event invitations, guest lists, media attendance, influencer participation, and post-event coverage.
Required Skills
- Excellent verbal and written communication skills.
- Strong networking and relationship-building abilities.
- Good negotiation and presentation skills.
- Creative approach to brand partnerships and PR campaigns.
- Strong understanding of social media, influencers, and digital marketing.
- Ability to identify relevant collaboration opportunities.
- Strong follow-up and coordination skills.
- Good organizational and time-management abilities.
- Ability to handle multiple campaigns and partnerships simultaneously.
- Comfortable communicating with senior stakeholders, brands, creators, and external agencies.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
