1. Social Media Strategy
- Develop monthly content strategies aligned with business goals.
- Research industry trends, competitors, and audience behavior.
- Plan campaigns for product launches, sales, and brand awareness.
2. Content Planning & Management
- Create monthly content calendars.
- Plan reels, posts, stories, carousels, and lives.
- Ensure content matches the brand's tone and identity.
- Coordinate timely posting across platforms.
3. Content Creation, Photography & Videography
- Shoot high-quality reels for Instagram and other platforms.
- Click product, lifestyle, and behind-the-scenes photographs.
- Direct and capture content during shoots.
- Ensure visuals align with the brand aesthetic.
- Coordinate with photographers/videographers when required.
4. Creative Direction
- Ideate content concepts and hooks.
- Review and approve edits before publishing.
5. Influencer Marketing
- Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking.
6. Community Management
- Respond to comments and DMs, engage followers and partner brands professionally.
7. Social Media Growth
- Increase followers organically, improve engagement, create shareable content and optimize posting times.
8. Campaign Execution
- Execute giveaways, festive campaigns, launches and coordinate with marketing teams.
Skills Required
- Copywriting & storytelling
- Photography & mobile videography
- Reel shooting and editing basics
- Strong visual aesthetic & content ideation
- Canva/Adobe knowledge
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
