Content Manager
We are looking for a seasoned Content Manager to lead our content strategy, creation, and distribution across all digital and traditional platforms — with a strong command of storytelling, brand voice, and audience engagement.
Employment Type: Full-Time
Experience Required: 8–10 Years
Education Preference: Education Sector Background Preferred
ABOUT THE ROLE
As Content Manager, you will own the end-to-end content lifecycle — from strategy and ideation to execution and performance analysis. You will work cross-functionally with design, marketing, and product teams to ensure consistent, high-quality content that resonates with target audiences across every touchpoint.
KEY RESPONSIBILITIES
- Develop and execute a comprehensive content strategy aligned with brand goals and audience personas across digital and traditional channels.
- Lead, mentor, and manage a team of writers, editors, and content creators to deliver consistent, high-quality output.
- Concept and write compelling ad copy for social media campaigns (Meta, Instagram, LinkedIn, YouTube) and digital ad formats including display, search, and video pre-rolls.
- Write, brief, and oversee scripts for brand films, product videos, testimonials, reels, and brand shoot productions — collaborating closely with creative and video teams.
- Produce long-form website copy (landing pages, product pages, about sections) and in-depth blog articles that balance SEO best practices with genuine reader value.
- Build and manage an editorial calendar to ensure timely delivery of content across all platforms.
- Collaborate with SEO specialists to incorporate keyword strategy and improve organic content performance.
- Analyse content metrics (traffic, engagement, conversions, ROAS) and translate data into actionable improvements.
- Ensure brand voice, tone, and messaging remain consistent across all communication channels.
- Manage relationships with external agencies, freelancers, video production teams, and content vendors.
PORTFOLIO REQUIREMENTS
Candidates must submit a portfolio demonstrating proven work across the following content formats. Shortlisting will be based on the breadth and quality of portfolio samples.
Social media ads
Paid ad creatives and copy for Meta, Instagram, LinkedIn, or YouTube campaigns with measurable results.
Digital ads
Display, search, or programmatic ad copy including headlines, descriptions, and CTAs across formats.
Brand shoots
Scripts, briefs, or content direction for brand photography or video shoot productions.
Script writing
Video scripts for brand films, reels, explainers, testimonials, or ad films — across any length or format.
Website copy
Long-form landing pages, product pages, or full website copy demonstrating strategic and persuasive writing.
Blog writing
Long-form articles (1,000+ words) combining thought leadership, research, and SEO-informed structure.
SKILLS & EXPERTISE
Content & Copywriting
- Long-form blogs and website copy
- Social media and digital ad copy
- Video and brand shoot scripting
- SEO copywriting and optimisation
- Brand storytelling & tone of voice
Digital Platforms
- Social media (Meta, LinkedIn, X, YouTube)
- Paid ads (Meta Ads, Google Ads, DV360)
- Email marketing (Mailchimp, HubSpot)
- CMS platforms (WordPress, Webflow)
- Content analytics (GA4, Search Console)
Traditional Channels
- Print advertising and brochures
- Press releases & media relations
- OOH and broadcast scripts
- Event and conference content
Strategy & Management
- Content marketing strategy
- Editorial planning & calendars
- Cross-functional collaboration
- Team leadership & mentoring
QUALIFICATIONS
- 8–10 years of hands-on experience in copywriting, content writing, and content marketing.
- Demonstrable, proven experience creating social media ad campaigns, digital ads, brand shoot content, scripts, long-form website copy, and blog articles — backed by a strong portfolio.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Proven track record of managing multi-channel content strategies at scale.
- Proficiency in content management systems, marketing automation tools, and analytics platforms.
- Exceptional written and verbal communication skills with meticulous attention to detail.
- Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
PREFERRED EXPERIENCE
Prior experience working within the education sector — whether in EdTech, academic institutions, e-learning platforms, or educational publishing — is highly desirable. Familiarity with content tailored for learners, educators, or institutional audiences will be a significant advantage.
Pay: ₹40,000.00 - ₹55,000.00 per month
Work Location: In person
