About the Role
We are looking for a results-driven Digital Marketing Campaign Manager to lead and execute high-performing digital marketing campaigns for assigned product or service categories. The ideal candidate should have hands-on experience in performance marketing, campaign strategy, audience targeting, budget optimization, and analytics. This role requires someone who can independently own a category, drive qualified leads, and maximize return on ad spend (ROAS).
Key Responsibilities
Own and manage digital marketing campaigns for assigned product/service categories.
Plan, execute, monitor, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
Develop campaign strategies aligned with business objectives and revenue targets.
Manage campaign budgets and optimize for CPL, CPA, ROAS, and conversion rates.
Conduct audience research, competitor analysis, and keyword planning.
Coordinate with the creative, content, design, and video teams to develop high-converting ad creatives and landing pages.
Perform A/B testing for creatives, copy, audiences, and landing pages.
Track campaign performance using Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, and other analytics tools.
Prepare daily, weekly, and monthly performance reports with actionable insights.
Identify growth opportunities and continuously improve campaign performance.
Stay updated with the latest digital marketing trends, platform updates, and best practices.
Required Skills
Strong expertise in Performance Marketing.
Hands-on experience with Meta Ads, Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Search Console.
Knowledge of conversion tracking, pixels, UTM parameters, and event setup.
Understanding of SEO fundamentals and landing page optimization.
Strong analytical and data-driven decision-making skills.
Excellent communication and project coordination abilities.
Ability to manage multiple campaigns simultaneously.
Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
Qualifications
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
3–6 years of experience in digital marketing with a strong focus on performance marketing.
Certifications in Google Ads, Meta Blueprint, or Google Analytics are preferred.
Preferred Experience
Experience in healthcare, skincare, beauty, wellness, or D2C brands is an advantage.
Proven track record of scaling lead generation and revenue through paid campaigns.
Experience managing campaigns with monthly advertising budgets and delivering measurable ROI.
Key Performance Indicators (KPIs)
Lead Generation
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Click-Through Rate (CTR)
Revenue Generated
Campaign ROI
Budget Utilization Efficiency
Quality of Leads Generated
Pay: ₹80,000.00 - ₹100,000.00 per month
Work Location: In person
