Job Title: Digital Marketing Executive (AI, Meta Ads & Google Ads Specialist)
Location: Kanpur, Uttar Pradesh
CTC: ₹25,000 per month
Employment Type: Full-Time
About the Role
We are looking for a highly skilled and results-driven Digital Marketing Executive to join our team in Kanpur. The ideal candidate should have strong expertise in AI-powered marketing tools, Meta (Facebook & Instagram) Ads, and Google Ads, with the ability to plan, execute, optimize, and scale digital marketing campaigns that drive measurable business growth.
Key Responsibilities
- Plan, create, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Develop, execute, and monitor Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Utilize AI tools (such as ChatGPT, Gemini, Claude, Midjourney, Canva AI, etc.) to improve campaign performance, content creation, audience research, and marketing automation.
- Conduct keyword research, competitor analysis, and audience targeting strategies.
- Monitor campaign performance and prepare regular reports on KPIs, ROAS, CTR, CPC, conversions, and lead generation metrics.
- Create compelling ad copies, creatives, and landing page recommendations.
- Optimize marketing funnels to improve lead quality and conversion rates.
- Stay updated with the latest digital marketing trends, platform updates, and AI innovations.
- Collaborate with internal teams to achieve marketing and business objectives.
Required Skills & Qualifications
- Proven experience in Facebook Ads Manager and Google Ads.
- Strong command of AI tools and AI-assisted marketing workflows.
- Understanding of digital marketing analytics and performance tracking.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking is preferred.
- Ability to analyze campaign data and make data-driven decisions.
- Strong communication and problem-solving skills.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
Preferred Candidate Profile
- Hands-on experience managing ad budgets and generating leads/sales through paid campaigns.
- Ability to independently handle end-to-end digital marketing activities.
- Strong understanding of audience targeting, retargeting, and campaign optimization.
- Creative mindset with analytical thinking.
Compensation & Benefits
- CTC: ₹25,000 per month
- Growth-oriented work environment
- Opportunity to work with advanced AI marketing tools
- Performance-based career growth opportunities
Work Location
Kanpur, Uttar Pradesh (On-site)
How to Apply
Interested candidates with strong expertise in AI, Meta Ads, and Google Ads are encouraged to apply with their updated resume and portfolio/campaign performance details.
Experience Required: 1–3 Years (Preferred)
Immediate Joiners Preferred
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
