Job Title: Marketing Manager (Performance + Social)
Company: Bowchika
Preferred Location of Candidates: Noida
Location: Sector 128, Noida (On-site)
Job Type: Full-time (Hybrid, 4 days WFO, Remaining - WFH)
About Bowchika
Bowchika is a fast-growing gaming lifestyle brand creating content and merchandise for gamers across India. From BGMI to Valorant, we focus on building viral content + high-converting campaigns that turn attention into sales.
We’re looking for someone who understands both content and performance marketing not just posting, but scaling.
Role Description
This is a full-time hybrid role for a Marketing Manager responsible for handling end-to-end marketing, including influencer collaborations, social media growth, and paid ad campaigns across Meta and Google, telecalling if required.
If you understand what makes gamers click, engage, and buy, this role is for you.
Key Responsibilities
- Plan, run, and optimize campaigns on Meta Ads (Facebook & Instagram) and Google Ads
- Manage budgets, creatives, targeting, and scaling strategies
- Track performance metrics like ROAS, CTR, CPC, and conversions
Influencer Marketing
- Identify and collaborate with gaming influencers & creators
- Manage outreach, negotiations, and campaign execution
- Track ROI and performance of influencer campaigns
Social Media Marketing
- Plan and execute content strategy for Instagram & YouTube
- Manage posts, reels, and engagement
- Write high-converting captions, hooks, and content ideas
Growth & Strategy
- Develop marketing strategies to drive traffic and sales
- Improve conversion rates and optimize funnels
- Analyze campaign performance and continuously improve
- Stay updated with trends in gaming, memes, and digital marketing
Qualifications
- Experience in performance marketing & paid ads
- Hands-on experience with Meta Ads & Google Ads
- Strong understanding of social media growth & content strategy
- Creative + analytical mindset
- Good communication and execution skills
- Ability to work in a fast-paced startup environment
Preferred (Big Plus)
- Experience in gaming or D2C brands
- Understanding of BGMI, Valorant, God of War and other gaming culture
- Experience with influencer marketing campaigns
- Basic knowledge of creatives, landing pages & funnels
Benefits
- Work with a fast-growing gaming brand
- Opportunity to scale campaigns & build brand presence
- Creative freedom to experiment with content
- High-growth, fast-paced environment
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
Application Question(s):
- Are you into E-sports or love to play games?
- Which games do you play, please specify?
Experience:
- total work: 2 years (Preferred)
- Digital marketing: 1 year (Preferred)
Work Location: Hybrid remote in Sector-128 Noida, Noida, Uttar Pradesh
