Position: Performance Marketing (Via Social Media Ads).
Department: Social Media Marketing
Location: Delhi
Employment Type: Full-Time
Experience: 3–7 Years
About Aasha Ayurveda
Aasha Ayurveda is one of India's leading Ayurveda clinics specializing in Infertility, IVF Support, PCOS, Infertility, and Panchakarma. We are looking for a highly result-oriented Performance Marketing & Lead Conversion Manager who can not only generate quality leads through digital advertising but also ensure that every lead is effectively nurtured until it visits our clinic.
Job Objective
The primary responsibility of this role is to maximize patient acquisition by managing the complete lead journey—from advertisement to clinic visit and treatment conversion.
The ideal candidate should be an expert in paid advertising, CRM management, marketing automation, lead nurturing, and conversion optimization.
Key Responsibilities1. Performance Marketing
Plan, execute and optimize paid campaigns on:
- Meta (Facebook & Instagram)
- Google Search Ads
- Google Display Network
- YouTube Ads
- Performance Max Campaigns
- LinkedIn Ads
- X (Twitter) Ads
- Pinterest Ads (Preferred)
- Other emerging advertising platforms
Responsible for:
- Lead Generation Campaigns
- WhatsApp Campaigns
- Video Campaigns
- Remarketing Campaigns
- Lead Form Campaigns
- Conversion Campaigns
- Brand Awareness Campaigns
2. Lead Generation
Generate high-quality leads for:
- Infertility
- IVF Support
- PCOS
- Infertility
- Panchakarma
- Women's Health
- Ayurveda Consultation
Target KPIs:
- Increase Lead Volume
- Improve Lead Quality
- Reduce Cost Per Lead (CPL)
- Improve Return on Ad Spend (ROAS)
3. Lead Flow Management (End-to-End Ownership)
Own and optimize the complete lead lifecycle:
Advertisement
↓
Lead Generation
↓
CRM Entry
↓
Instant Lead Assignment
↓
First Call by Counsellor
↓
WhatsApp Follow-up
↓
Appointment Booking
↓
Appointment Reminder
↓
Clinic Visit
↓
Doctor Consultation
↓
Treatment Conversion
↓
Retention & Referral
Responsibilities include:
- Ensure 100% of leads are assigned within defined SLAs.
- Monitor response times and follow-up quality.
- Track every lead until closure.
- Reduce lead leakage at every stage.
- Re-engage cold and lost leads through remarketing and follow-up campaigns.
- Coordinate with telecallers, counsellors, and clinic teams to improve appointment attendance and conversions.
- Maintain CRM hygiene and accurate lead status updates.
4. CRM & Marketing Automation
Manage CRM platforms and automate workflows:
- Lead allocation
- WhatsApp automation
- SMS campaigns
- Email campaigns
- Missed-call follow-up
- Lead scoring
- Appointment reminders
- Re-marketing audiences
Preferred experience with CRM systems such as LeadSquared, Zoho CRM, Salesforce, or similar.
5. Conversion Rate Optimization (CRO)
Improve conversion rates across the funnel by:
- Landing page optimization
- A/B testing of creatives and messaging
- Audience segmentation
- Funnel optimization
- Remarketing strategies
- Call-to-action improvements
- Website conversion analysis
6. Analytics & Reporting
Prepare and present:
- Daily performance reports
- Weekly lead funnel reports
- Monthly ROI reports
- Campaign analysis
- Conversion reports
- Clinic-wise lead reports
- Source-wise conversion reports
- Revenue attribution reports
7. Team Coordination
Work closely with:
- Digital Marketing Team
- Creative Designers
- Video Editors
- Content Writers
- SEO Team
- Telecalling Team
- Patient Counsellors
- Clinic Managers
- Doctors
Ensure seamless communication and accountability across teams.
Required SkillsDigital Advertising
- Meta Ads Manager
- Google Ads
- YouTube Ads
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion API
- Remarketing Strategies
Marketing Tools
- CRM Management
- Marketing Automation
- Excel / Google Sheets
- AI tools (e.g., ChatGPT) for campaign ideation and optimization
- Basic Canva knowledge
Desired Candidate Profile
- 4–8 years of hands-on experience in performance marketing.
- Proven track record of generating high-quality leads and improving conversion rates.
- Experience in healthcare, hospitals, IVF, fertility clinics, or Ayurveda is highly preferred.
- Strong analytical and problem-solving skills.
- Ability to work with sales, counselling, and operations teams.
- Excellent communication and project management abilities.
Key Performance Indicators (KPIs)
The candidate will be evaluated on:
Advertising
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Return on Ad Spend (ROAS)
Lead Management
- Total Leads Generated
- Qualified Lead Percentage
- Lead Response Time
- Contact Rate
- Follow-up Compliance
- Appointment Booking Rate
- Appointment Show-Up Rate
- Lost Lead Percentage
Business Growth
- Consultation Conversion Rate
- Treatment Conversion Rate
- Revenue Generated from Campaigns
- Customer Acquisition Cost (CAC)
- Overall Marketing ROI
What Success Looks Like
Within the first 6 months, the successful candidate should:
- Increase qualified lead generation while maintaining or reducing CPL.
- Improve lead-to-appointment and appointment-to-consultation conversion rates.
- Reduce lead leakage by implementing a structured follow-up process.
- Build dashboards that provide visibility into every stage of the patient acquisition funnel.
- Create a predictable and scalable lead generation system that directly contributes to clinic revenue.
This role is ideal for someone who thinks beyond ad clicks and impressions, taking ownership of the entire patient acquisition funnel—from the first advertisement to a patient walking into the clinic and starting treatment.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
