Hiring Alert – Performance Marketing Specialist
Position: Performance Marketing Specialist
Experience: 2+ Years
Employment Type: Full-Time
Salary: ₹45K–₹60K/Month
Role Overview
We are looking for a hands-on Performance Marketing Specialist with strong expertise in Meta Ads, Google Ads and YouTube Ads. The ideal candidate should be data-driven and experienced in conversion tracking, audience strategy, campaign optimization and D2C performance marketing.
Key Responsibilities
Plan, launch, monitor and optimize Meta, Google and YouTube advertising campaigns.
Manage retargeting and lookalike audience strategies across brands.
Analyze campaign performance and optimize ROAS, CAC and LTV.
Monitor competitor advertising strategies and identify growth opportunities.
Set up and audit conversion tracking using Meta Pixel, Google Tag Manager and GA4.
Prepare weekly and monthly performance reports with actionable insights.
Brief creative teams on ad formats, hooks, messaging and creative requirements based on campaign data.
Review ad copy, creative concepts and video scripts for performance alignment.
Collaborate with SEO and Social Media teams for integrated campaign planning.
Continuously test creatives, audiences and campaign strategies to improve performance.
Must-Have Skills
Hands-on experience with Meta Business Manager – Mandatory.
Strong hands-on experience with Google Ads – Search, Display & Performance Max.
Hands-on experience managing YouTube Ads campaigns.
Proficiency in GA4, Meta Pixel and Google Tag Manager.
Strong analytical skills with Excel/Google Sheets and advertising dashboards.
Strong understanding of D2C funnels, CAC, LTV and ROAS optimization.
Ability to brief creative teams and review ad copy/video scripts.
Strong understanding of performance marketing and conversion optimization.
Good to Have
Experience with WhatsApp Ads / Click-to-WhatsApp campaigns.
Knowledge of ManyChat, Zapier or similar marketing automation tools.
Familiarity with Shopify / WooCommerce conversion tracking.
Experience with D2C health, wellness or nutraceutical brands.
Working knowledge of SEO and cross-channel marketing strategy.
Interested candidates can share their updated resume for immediate consideration at [email protected]
Pay: ₹45,000.00 - ₹60,000.00 per month
Work Location: In person
