Company: Digital Mitro Pvt. Ltd.
Location: Kolkata (Work From Office)
Job Type: Full-Time
Experience: 1-5 Years
Job Overview
Digital Mitro Pvt. Ltd. is looking for a highly motivated SEO Executive with hands-on experience in both Search Engine Optimization (SEO) and Google Ads. The ideal candidate should be capable of driving organic growth while managing paid advertising campaigns to generate quality traffic, leads, and conversions.
If you are data-driven, analytical, and passionate about digital marketing, we would love to hear from you.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to improve organic rankings and website visibility.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Perform on-page SEO optimization including meta tags, content recommendations, schema markup, and internal linking.
- Carry out technical SEO audits and resolve issues related to indexing, crawlability, Core Web Vitals, and website performance.
- Monitor website rankings, traffic, and SEO performance metrics.
- Implement white-hat link-building and off-page SEO strategies.
- Collaborate with content and development teams to improve search performance.
- Stay updated with Google algorithm changes and SEO best practices.
Google Ads (PPC)
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
- Perform keyword research and audience targeting for paid campaigns.
- Monitor campaign budgets, bids, CTR, CPC, CPA, and conversion performance.
- Conduct A/B testing of ad copies, landing pages, and campaign strategies.
- Track conversions and implement campaign optimization techniques.
- Generate regular performance reports and actionable insights.
Required Skills
- 3+ years of hands-on experience in SEO and Google Ads.
- Strong knowledge of:
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
- Google Ads
- Google Tag Manager (GTM)
- Ahrefs
- SEMrush
- Screaming Frog
- Google Keyword Planner
- Strong understanding of technical SEO concepts.
- Experience with conversion tracking and performance reporting.
- Knowledge of WordPress and basic HTML/CSS is preferred.
- Excellent analytical and problem-solving skills.
Preferred Qualifications
- Bachelor's degree in Marketing, IT, Business, or related field.
- Google Ads Certification is a plus.
- Proven track record of improving rankings, traffic, and lead generation.
- Experience working with multiple websites and industries.
What We Offer
- Competitive Salary Package
- Performance-Based Incentives
- Career Growth Opportunities
- Learning & Development Support
- Collaborative Work Environment
- Opportunity to Work on Diverse Projects
Indeed Job Summary
We are seeking an experienced SEO Executive with expertise in Search Engine Optimization and Google Ads. The role involves improving organic rankings, managing PPC campaigns, conducting technical SEO audits, optimizing website performance, and driving measurable business results through both organic and paid channels.
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
