Job Title: Social Media Administrator – PM eVidya
Company: National Institute (NIMI), Chennai
Location: Post NIMI, Chennai
Employment Type: Full-time / Contract (Programme-based)
Monthly Remuneration: ₹45,000/-
Language: English (Read, Right and Speak), Hindi (Read, Right and Speak), Tamil (Read, Right and Speak)
Application Deadline: 10th July 2026
About the Job
We are seeking a dynamic Digital Marketing Executive to promote PM eVidya content, engage with stakeholders across the education ecosystem, and drive impactful awareness campaigns through data-driven digital strategies.
Responsibilities
- Effectively promote PM eVidya content through engaging and timely posts
- Build strong connections by interacting with students, teachers, and parents
- Design and execute impactful awareness campaigns
- Collect and analyze feedback to improve services
- Track performance and provide actionable insights for growth
Qualifications
- Any Master's Degree with 3 to 5 years of experience in Digital Marketing (MBA graduate preferred)
Experience
- Experience in a reputed Central or State government organisation
- Experience with SEO and content marketing
- Knowledge of email marketing and CRM tools
- Familiarity with influencer marketing strategies
- Experience in managing social media for e-commerce or B2B brands
- Prior experience in the Skill Education system, contributing to curriculum design, digital content creation, or training delivery
- Participation in the development and execution of government sector projects
Age Limit
Not more than 45 years (relaxed up to 65 years for retired persons from government organizations, as per GoI norms)
Documents Required for Test/Interview
- 2 copies of passport-size photographs
- Original and self-attested copies of educational certificates
- Original and self-attested copies of Community certificate and Aadhar card
- Original and self-attested copies of experience certificates
Pay: ₹45,000.00 per month
Work Location: In person
