Associate Manager – SEO
Location:
Bangalore / Hybrid (3 Days WFO)
Reports To:
Engagement Manager – Engagements
Role Overview
Bring SEO and Generative Engine Optimization (GEO) solution expertise into projects to deliver strategic and tactical initiatives that improve clients' visibility across traditional search engines and AI-powered search experiences. Drive measurable business outcomes by combining technical SEO, content strategy, and AI search optimization to achieve program KPIs and client goals.
What You'll Be Doing
- Create and work on solution plans to ensure that all deliverables go in a timely and effective manner to engagement teams
- Formulate and use standard methods, frameworks and artefacts to ensure quality standards of all deliverables
- Produce outputs that are technically thought through and readily usable by internal or external project stakeholders
- Develop a thorough understanding of clients’ business and industry and demonstrate the same effectively on the deliverables, internal & external discussions, etc.
- Participate in client meetings along with engagement manager to present / defend our solution POV
- Participate in internal calls with US based SMEs, on need basis, to understand and translate the directions for complex/new approaches or analysis
- Develop deep expertise in the following key deliverables: - Keyword strategy, Content & on page strategy, SEO forecasting, technical analysis and Link building &clean up, Entity optimization & structured data; GEO for AI platforms; AI search visibility and citation optimization.
- Develop and execute GEO strategies to improve brand visibility across AI-powered search.
- Collaborate with Content, Analytics and Technical teams using E-E-A-T, schema and entity optimization.
- Monitor AI search trends and AI visibility metrics
Your Expertise
- Contribution to enable client satisfaction of projects delivered
- Demonstration of technical excellence in SEO/GEO and digital marketing on the projects and for building the function
- Ownership towards learning client business, industry, customer & competition
- Ability to deliver error free and high-quality output on projects
- Guide the team of analysts to follow the SEO/GEO framework, processes and templates and contribute to evolving them
- Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO
Who You Are
- At least 5-8 years of experience in digital marketing with particular focus on SEO
- 3+ years of recent experience in SEO will be a plus
- Client servicing experience preferred.
- Understanding of semantic search, entity optimization, schema, and E-E-A-T.
- Exposure to GEO for Google AI Overviews, ChatGPT, Gemini and Perplexity.
- Experience with Semrush, Ahrefs, Screaming Frog, Google Search Console and AI-assisted SEO tools.
Desired Qualifications
- Bachelors in quantitative disciplines from a Tier 1 or Tier 2 institute.
- MBA or master's in communications from Tier 1 or Tier 2 institutes would be a plus
iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.
Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 350+ people strong worldwide, with hubs in Jersey City and Bangalore.
Why You'll Like Working for iQuanti
- Opportunity to work with Fortune 500 brands and the Top 5 US Banks on high-impact, long-term strategic projects.
- Gain hands-on experience with patented, enterprise-grade platforms like ALPS™ and LEAP.
- Benefit from a fast-growing environment and cross-channel learning in SEO, Paid, and CRO.
- Enjoy a hybrid work model and flexible timing in a culture that prioritizes both excellence and well-being.
