Job Description – SEO Executive
Location
Noida / Delhi NCR
Experience
0–3 Years
Employment Type
Full-Time
About the Role
We are looking for a passionate and analytical SEO Executive to join our digital marketing team. The ideal candidate should have a basic understanding of search engine optimization, keyword research, on-page SEO, and performance tracking. Freshers with strong learning ability and interest in SEO and digital marketing are encouraged to apply.
Key Responsibilities1. On-Page SEO Optimization
- Optimize title tags, meta descriptions, header tags (H1–H3), and URL structures for website pages, blogs, and landing pages.
- Support implementation of structured data/schema markup such as FAQPage, Course, and Breadcrumb schema.
- Prepare SEO-friendly content briefs with proper keyword integration.
- Conduct on-page SEO audits to identify:
- Missing meta tags
- Duplicate content
- Thin content pages
- Broken internal links
- Optimize images using proper alt text, file naming, and compression techniques.
- Improve internal linking structures across the website.
2. Off-Page SEO & Link Building
- Assist in backlink acquisition through:
- Guest posting
- Directory submissions
- Resource page outreach
- Identify backlink opportunities using tools like Ahrefs and Semrush.
- Monitor competitor backlinks and broken link opportunities.
- Maintain outreach records, follow-ups, and backlink tracking sheets.
- Support backlink audits and identify spam or low-quality links.
3. Technical SEO Support
- Use Google Search Console and Screaming Frog to identify crawl errors, indexing issues, and technical SEO problems.
- Monitor Core Web Vitals (LCP, INP, CLS) and report issues to the technical team.
- Assist in maintaining XML sitemaps and robots.txt files.
- Identify redirect chains, canonical tag issues, and duplicate URLs.
- Stay updated with Google algorithm changes and SEO best practices.
4. Keyword Research & Content Planning
- Conduct keyword research using:
- Google Keyword Planner
- Ahrefs
- Semrush
- Ubersuggest
- Identify high-potential keywords for blogs, landing pages, and category pages.
- Map keywords according to search intent and funnel stages.
- Track trending topics and People Also Ask (PAA) opportunities.
- Support content planning and topical cluster development.
5. Competitor Analysis
- Perform competitor SEO analysis including:
- Keyword gap analysis
- Content gap analysis
- Backlink research
- Track competitors’ rankings and content strategies.
- Prepare competitor performance reports for the SEO team.
6. Performance Tracking & Reporting
- Monitor and report SEO performance metrics such as:
- Organic traffic
- Impressions
- CTR
- Keyword rankings
- Average position
- Use Google Analytics 4 (GA4), Search Console, and SEO tools for reporting.
- Assist in creating SEO dashboards using Looker Studio.
- Maintain SEO activity logs and ranking reports.
- Suggest optimization opportunities based on data trends.
Required Skills
- Basic understanding of SEO principles and search engine ranking factors.
- Knowledge of:
- On-page SEO
- Off-page SEO
- Technical SEO basics
- Keyword research
- Familiarity with SEO tools:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs
- Semrush
- Screaming Frog
- Good analytical and problem-solving skills.
- Strong communication and reporting ability.
- Basic knowledge of Excel/Google Sheets.
Eligibility
- Any Graduate can apply.
- Freshers with SEO internship or certification are welcome.
- Bachelor’s degree in Marketing, IT, Journalism, or related field preferred.
Preferred Qualifications
- Certification in SEO or Digital Marketing is a plus.
- Basic understanding of WordPress or CMS platforms.
- Passion for digital marketing and search engine trends.
Salary
₹18,000 – ₹25,000 per month (Depending on skills and experience)
Working Days
6 Days Working
Preferred Candidates
- Candidates from Noida, Delhi NCR preferred.
- Immediate joiners preferred.
Pay: ₹19,809.04 - ₹25,702.68 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
