Digital Marketing Head
Location: Puducherry
Job Type: Full-time
Experience: 6–10 Years
Salary: ₹50,000 – ₹80,000 per month (Based on experience and expertise) + Performance Incentives
About the Role
We are looking for an experienced and strategic Digital Marketing Head to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing digital marketing strategies that strengthen our brand, generate quality admission leads, and drive business growth across our educational institutions.
Key Responsibilities
- Develop and execute the organization's digital marketing strategy.
- Lead and manage the Digital Marketing team, ensuring timely execution of campaigns.
- Plan and optimize paid campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Drive student admissions through performance marketing and lead generation initiatives.
- Oversee social media strategy, content marketing, SEO, SEM, email marketing, and website performance.
- Analyze campaign performance and prepare management reports with actionable insights.
- Manage digital marketing budgets and maximize return on investment (ROI).
- Collaborate with admissions, branding, academic, and creative teams to execute integrated marketing campaigns.
- Identify emerging trends, AI tools, and new digital marketing opportunities.
- Establish KPIs and ensure achievement of lead generation, conversion, and branding objectives.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 6–10 years of experience in Digital Marketing, with at least 2 years in a leadership role.
- Strong expertise in Meta Ads, Google Ads, SEO, SEM, Google Analytics, and marketing automation.
- Experience in performance marketing, lead generation, and campaign optimization.
- Proven ability to lead teams and manage multiple projects simultaneously.
- Excellent communication, leadership, analytical, and decision-making skills.
Preferred Skills
- Digital Marketing Strategy
- Team Leadership
- Performance Marketing
- Brand Management
- Lead Generation
- SEO & SEM
- Social Media Marketing
- Content Strategy
- Google Analytics & Looker Studio
- Marketing Automation
- AI Marketing Tools (ChatGPT, Gemini, Canva AI, etc.)
Why Join Us?
- Leadership role in a growing education organization.
- Opportunity to build and scale high-impact marketing campaigns.
- Competitive salary with performance incentives.
- Professional growth and continuous learning opportunities.
- Collaborative and innovative work environment.
Benefits
- Performance Incentives
- Career Growth Opportunities
- Professional Development & Training
- Paid Leave
- Provident Fund (as applicable)
Location: Puducherry
Employment Type: Full-time
Pay: ₹10,064.25 - ₹40,959.45 per month
Benefits:
Work Location: In person
