About Maven Silicon
Maven Silicon is a leading firm dedicated to innovation and excellence within the education management sector. We are committed to shaping the future of learning through cutting-edge strategies and technology. Our team is comprised of passionate professionals driving impactful change, and we are seeking a highly skilled Performance Marketing Specialist to join our dynamic organization.
Job Responsibilities
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Develop, implement, and manage comprehensive paid advertising campaigns across various digital platforms, including Google Ads, Meta Ads, and LinkedIn Ads, to drive lead generation and student acquisition.
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Monitor, analyze, and optimize campaign performance, focusing on key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates to ensure maximum efficiency and effectiveness.
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Conduct in-depth market research and competitor analysis to identify new opportunities and refine targeting strategies for enhanced campaign outcomes.
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Collaborate closely with the marketing and sales teams to align campaign objectives with overall business goals and ensure seamless lead management processes.
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Manage and optimize the entire lead generation funnel, from initial ad creative and targeting to landing page optimization and lead nurturing.
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Utilize data analytics tools to generate detailed reports on campaign performance, providing actionable insights and recommendations to senior management.
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Stay abreast of the latest trends and best practices in performance marketing, digital advertising, and the education technology landscape.
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Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve performance targets.
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A/B test various campaign elements, including ad copy, creative assets, landing pages, and targeting parameters, to continuously improve performance.
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Ensure all marketing activities comply with relevant industry regulations and best practices.
Requirements
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A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
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Minimum of 4 to 5 years of proven experience in performance marketing, with a strong focus on paid digital advertising.
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Demonstrable expertise in managing campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
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Hands-on experience with lead generation strategies and campaign management, including funnel optimization and nurturing techniques.
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Proficiency in using analytics platforms such as Google Analytics, and other relevant reporting tools to measure campaign success and derive insights.
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Strong analytical skills with the ability to interpret complex data sets and translate them into strategic recommendations.
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Excellent understanding of marketing principles, customer acquisition strategies, and digital marketing technologies.
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Experience in the Education Management sector is highly preferred.
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Exceptional communication, collaboration, and interpersonal skills.
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Ability to manage multiple projects simultaneously in a fast-paced environment, with a keen eye for detail and a results-oriented approach.
