Position: Social Media & Marketing Manager
Location: Pachakuth Tattoo Studio, Kochi
Work Mode: On-site (Work from Office)
Working Days: 6 Days per Week
Salary Range -25k -35K (Negotiable)
About the Role
Pachakuth Tattoo Studio is looking for a creative, results-driven Social Media & Marketing Manager to build our brand presence, drive customer engagement, and generate leads through social media and digital marketing initiatives.
The studio has an in-house videographer/photographer who will capture content. The successful candidate will be responsible for planning content, directing content requirements, managing social media platforms, executing marketing campaigns, and driving measurable business outcomes.
This role is expected to contribute directly to increasing enquiries, consultations, bookings, and overall studio revenue through effective social media and marketing strategies.
Key Responsibilities:-Social Media Management
- Develop and execute social media content strategies.
- Create content ideas, captions, reel concepts, and posting schedules.
- Guide the in-house videographer/photographer on content requirements and shot planning.
- Manage Instagram and other social media platforms.
- Publish posts, reels, stories, and other content according to the content calendar.
- Monitor engagement and community interactions.
Key Responsibilities:-Marketing & Business Growth
- Develop and execute digital marketing campaigns aimed at increasing enquiries and bookings.
- Generate qualified leads through social media and online marketing initiatives.
- Create promotional campaigns for tattoos, piercings, events, seasonal offers, and special projects.
- Track monthly marketing KPIs, including reach, enquiries, consultations, bookings, and conversions.
- Work towards agreed monthly lead-generation and business growth targets.
- Identify opportunities for collaborations, influencer partnerships, and local marketing initiatives.
- Analyze campaign performance and provide recommendations for continuous improvement.
- Support the studio in building brand awareness and attracting new clients.
Requirements:-
- Minimum 1 year of experience in Social Media Management, Digital Marketing, or a similar role.
- Experience in lead generation and performance-driven social media campaigns.
- Understanding of social media analytics and campaign performance metrics.
- Ability to convert social media engagement into measurable business outcomes.
In addition to the fixed salary, performance-based incentives may be offered based on the achievement of agreed lead generation, booking, and business growth targets.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
