Business Development Manager to drive domestic and international growth for Colleen sanitary napkins.
Location: Muvatupuzha
Salary: 20k to 30k
The role focuses on expanding retail presence, appointing distributors, building high-performing teams, and executing market penetration strategies across India and overseas markets.
Key Responsibilities
1. Domestic (India) Business Development
Develop and execute sales strategies to expand Colleen’s presence across India
Achieve monthly and annual sales targets (volume & value)
Identify new market opportunities, especially in Tier 2, Tier 3, and rural markets
Ensure strong visibility and placement in retail counters
2. Overseas Business Development
Appoint and manage overseas distributors / partners
Handle export documentation, pricing strategy, and compliance coordination
Build long-term relationships with international buyers and private label clients
3. Retail Onboarding & Expansion
Drive onboarding of new retail outlets (pharmacies, supermarkets, general stores)
Create retailer engagement programs to increase product offtake
Train retailers on product benefits (ultra-thin, chemical-free, breathable pads)
Ensure replacement strategy from thick pads to premium ultra-thin pads
4. Distributor Appointment & Management
Identify and appoint new distributors and super stockists
Evaluate distributor capability, financial strength, and market reach
Set clear KPIs and monitor distributor performance
Ensure healthy stock rotation and timely payments
5. Team Building & Management
Recruit, train, and manage sales officers and field staff
Set targets and monitor daily/weekly performance
Develop a strong, result-driven sales culture
Conduct regular training programs and field visits
6. Exhibitions & Brand Promotion
Plan and execute participation in trade shows, exhibitions, and B2B events
Represent the brand at national and international exhibitions
Generate leads and convert them into business opportunities
Coordinate marketing materials and branding activities
7. Inventory Liquidation & Sales Planning
Develop and execute stock liquidation strategies for slow-moving inventory
Plan promotions, schemes, and discount strategies without harming brand value
Ensure optimal stock levels across distributors and retail points
Work closely with supply chain for demand forecasting
dm cv -7736154711
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
