Job title: Digital Marketing & Brand Strategist
JD:
Own the school's digital marketing strategy end-to-end — planning content direction, running campaigns, and turning performance data into decisions that support admissions and brand goals.
Key responsibilities
- Build the monthly/termly content calendar and campaign strategy across Instagram, Facebook, YouTube, LinkedIn, and Google
- Define content pillars aligned to admissions cycles, brand positioning, and key school events
- Brief and direct the Content Creator on what to shoot and the narrative/angle for each piece
- Plan and execute performance marketing campaigns (Meta Ads, Google Ads) for admissions lead generation
- Track KPIs — reach, engagement, follower growth, cost-per-lead, conversion from enquiry to admission — and report monthly
- Manage SEO basics for the school website and Google Business Profile
Requirements
- 3–6 years experience in digital marketing, with at least 1–2 years in a strategy/managerial capacity
- Proven experience running paid campaigns (Meta Ads Manager, Google Ads) with measurable ROI
- Strong analytical skills — comfortable with Meta/Instagram Insights, Google Analytics, Google Ads dashboard
- Experience building content calendars and briefing creative teams
- Excellent written communication (captions, ad copy, reports)
- Familiarity with tools like Meta Business Suite, Google Analytics 4, Canva/basic design review, Excel/Sheets for reporting
Work Location: In person
