Job Description – SEO ExecutiveThe Growing Graph
Position: SEO Executive
Department: Digital Marketing
Employment Type: Full-Time
Experience: 6 Months – 2 Years
Work Mode: On-Site
Working Days: Monday to Saturday (6 Days a Week)
Working Hours: 10:30 AM – 7:30 PM
Location: The Growing Graph
About The Growing Graph
The Growing Graph is a growing digital marketing and business growth company working with businesses across multiple industries.
We help businesses grow through SEO, Local SEO, Social Media Marketing, Performance Marketing, Website Development, Branding, and other digital growth solutions.
We are building a team of people who are disciplined, responsible, hardworking, and comfortable working in a fast-paced agency environment.
We are looking for an SEO Executive who can handle multiple client projects, work under deadlines, take ownership of assigned work, and consistently deliver work according to client and company expectations.
About the Role
As an SEO Executive, you will be responsible for the day-to-day execution of SEO activities for multiple client websites and Google Business Profiles.
This is not a role for someone who only knows SEO theoretically.
We need someone who can execute, analyze, report, troubleshoot, and improve.
You will be expected to work according to defined processes, complete assigned tasks within deadlines, maintain proper reporting, and take responsibility for the performance and quality of your assigned projects.
Salary & Incentive StructureFixed Salary
₹15,000 – ₹25,000 per month, depending on experience, technical skills, practical SEO knowledge, and interview performance.
Performance Incentives
Additional monthly incentives may be provided based on individual performance and project results.
Incentive eligibility may be based on:
- Achievement of assigned SEO targets and KPIs.
- Improvement in keyword rankings and organic traffic.
- Local SEO and Google Business Profile performance.
- Quality and consistency of SEO execution.
- Timely completion of assigned tasks and project milestones.
- Successful management of multiple client projects.
- Quality of backlinks and off-page SEO activities.
- Accuracy of reports and documentation.
- Client satisfaction and project performance.
- Taking ownership of additional responsibilities and urgent requirements.
Important: Incentives are performance-based and are not guaranteed as part of the fixed salary. The incentive amount, eligibility, and applicable targets will depend on the employee's individual performance, project outcomes, discipline, and achievement of assigned targets during the respective month.
Exceptional performers may be considered for salary revisions, increased responsibilities, promotions, and higher incentive opportunities based on sustained performance.
Key Responsibilities1. On-Page SEO
- Conduct keyword research and search intent analysis.
- Optimize title tags, meta descriptions, headings, URLs, and content.
- Implement internal linking strategies.
- Optimize website content for target keywords.
- Identify content gaps and optimization opportunities.
- Optimize images, alt tags, and other on-page elements.
- Ensure basic technical SEO requirements are properly implemented.
- Coordinate with the development and content teams for required changes.
2. Off-Page SEO
- Plan and execute off-page SEO activities.
- Build relevant and quality backlinks.
- Manage business citations and directory submissions.
- Perform competitor backlink analysis.
- Identify relevant link-building opportunities.
- Maintain proper records of backlinks and off-page activities.
- Ensure off-page activities follow quality and ethical SEO practices.
3. Local SEO
The candidate should have practical knowledge of Local SEO and Google Business Profile management.
Responsibilities include:
- Google Business Profile optimization.
- Local keyword research.
- Local citation building.
- NAP consistency management.
- Local directory submissions.
- GMB posting and optimization.
- Monitoring local rankings.
- Identifying local search opportunities.
- Supporting review and reputation strategies.
4. Technical SEO
You will be expected to identify and coordinate the resolution of common technical SEO issues, including:
- Indexing issues.
- Crawlability issues.
- Broken links.
- Redirects.
- Sitemap issues.
- Robots.txt.
- Canonical tags.
- Duplicate content.
- Page speed issues.
- Mobile usability.
- Basic Core Web Vitals.
- Structured data/schema basics.
You should be able to identify the issue, understand its impact, and coordinate with the developer when technical implementation is required.
5. SEO Tools & Analytics
The candidate should be comfortable working with tools such as:
- Google Search Console.
- Google Analytics.
- Google Business Profile.
- Google Keyword Planner.
- Ahrefs.
- SEMrush.
- Ubersuggest.
- Screaming Frog.
- Other SEO tools used by the company.
You should be able to understand data and use it to make practical SEO decisions.
6. Competitor Analysis
- Analyze competitor websites.
- Identify competitor keywords.
- Study competitor backlink profiles.
- Identify content opportunities.
- Analyze local competitors where applicable.
- Develop actionable recommendations based on competitor research.
7. Content & SEO Coordination
Work closely with the Content Team to:
- Provide keyword requirements.
- Prepare SEO content briefs.
- Recommend content topics.
- Review content for SEO implementation.
- Ensure keywords are appropriately targeted.
- Identify opportunities for content updates and optimization.
8. Client Project Management
As an agency SEO Executive, you may be responsible for multiple client projects simultaneously.
You will be expected to:
- Understand the SEO requirements of each client.
- Maintain project-wise task lists.
- Complete monthly SEO activities within deadlines.
- Track project progress.
- Maintain proper documentation.
- Identify problems before they become major issues.
- Communicate delays or blockers immediately.
- Ensure assigned deliverables are completed according to the agreed plan.
Every client project must be treated with ownership and responsibility.
9. Reporting & Documentation
You will be responsible for maintaining accurate SEO documentation and reports.
This includes:
- Daily task updates.
- Weekly work reports.
- Monthly SEO reports.
- Keyword ranking reports.
- Backlink reports.
- GMB activity reports.
- Website audit reports.
- Client/project task records.
Reports must contain actual work and accurate data.
False reporting, fabricated activities, or manipulation of performance data will not be tolerated.
10. Deadline & Pressure Management
The Growing Graph operates in a client-driven agency environment.
You may have:
- Multiple clients.
- Multiple deadlines.
- Urgent client requirements.
- Revisions.
- Changing priorities.
- Technical issues.
- High-volume work periods.
The candidate must be comfortable working under pressure while maintaining quality.
We are looking for someone who can stay calm, prioritize work, communicate clearly, and deliver.
Pressure is a normal part of agency work, and the ability to handle it professionally is an important part of this position.
11. Quality & Client Expectations
The SEO Executive will be expected to ensure that work delivered internally meets the standards expected by the client.
Before marking any task as completed:
- Check the work.
- Verify the implementation.
- Ensure the required deliverable has actually been completed.
- Check for errors.
- Update the appropriate reporting system.
- Inform the concerned manager if there is a blocker.
"Task completed" means properly completed — not partially completed or simply marked as done.
12. Discipline & Work Culture
Discipline is an important part of working at The Growing Graph.
The employee is expected to:
- Report to work on time.
- Follow the company's working hours.
- Maintain regular communication.
- Complete assigned tasks within deadlines.
- Follow internal processes.
- Maintain proper documentation.
- Respect managers and colleagues.
- Respond to work-related communication on time.
- Avoid unnecessary delays.
- Take ownership of mistakes and correct them.
13. Required SkillsEssential SEO Skills
- Keyword research.
- On-page SEO.
- Off-page SEO.
- Local SEO.
- Google Business Profile.
- Technical SEO fundamentals.
- Competitor analysis.
- SEO reporting.
- Google Search Console.
- Google Analytics.
- Link building.
- Content optimization.
Technical Understanding
Basic understanding of:
- HTML.
- CSS.
- Website structure.
- URLs.
- DNS basics.
- Indexing.
- Crawling.
- Website speed.
- WordPress.
WordPress knowledge will be an advantage, especially the ability to identify and implement basic SEO changes within WordPress websites.
14. What We Are Looking For
We are looking for a person who is:
- Disciplined.
- Responsible.
- Hardworking.
- Deadline-oriented.
- Comfortable working under pressure.
- Willing to learn.
- Proactive in problem-solving.
- Detail-oriented.
- Honest in reporting.
- Comfortable managing multiple projects.
- Able to accept feedback.
- Focused on client expectations.
- Serious about building a career in digital marketing.
Most importantly:
We want someone who takes ownership.
If you are given a client project, you should be willing to understand it, execute the work, identify problems, ask the right questions, and make sure the work gets completed.
15. Agency Mindset
Working in an agency is different from working on a single website or business.
You may need to switch between industries, clients, strategies, and priorities.
The ideal candidate should be able to:
Plan → Prioritize → Execute → Check → Report → Improve
You should be comfortable with changing requirements and tight deadlines while maintaining professionalism.
16. Performance Expectations
Performance will be evaluated based on:
- Quality of SEO execution.
- Timely completion of assigned tasks.
- Client project progress.
- Keyword and organic growth where applicable.
- Local SEO performance.
- Quality of backlinks and off-page activities.
- Accuracy of reporting.
- Ability to manage multiple projects.
- Problem-solving ability.
- Discipline and attendance.
- Communication.
- Ownership and accountability.
17. Code of Conduct
The following standards are mandatory:
Confidentiality
- Client information must remain confidential.
- Client login credentials must never be shared.
- Company strategies, pricing, processes, and internal information must remain confidential.
Integrity
- No fake reporting.
- No fabricated backlinks or activities.
- No manipulation of reports.
- No false commitments to clients.
Professionalism
- Maintain respectful communication.
- Follow the reporting hierarchy.
- Accept feedback professionally.
- Do not engage in arguments or inappropriate behavior with clients or colleagues.
Responsibility
- Own your assigned work.
- Communicate blockers immediately.
- Do not hide mistakes.
- Work towards solutions instead of shifting responsibility.
18. Growth Opportunity
At The Growing Graph, strong performers can grow with the organization.
Career progression may include:
SEO Executive → Senior SEO Executive → SEO Team Lead → SEO Manager → Head of SEO / Digital Marketing
You will have the opportunity to work on real client projects across multiple industries and develop practical expertise in SEO, Local SEO, analytics, websites, and digital marketing strategy.
Why Join The Growing Graph?
- Work on real client projects.
- Work across multiple industries.
- Gain practical agency experience.
- Develop advanced SEO and Local SEO skills.
- Work with experienced professionals across SEO, content, design, development, and marketing.
- Learn through real execution rather than theory alone.
- Build a strong professional career in digital marketing.
- Grow with a rapidly expanding company.
How to Apply
Interested candidates can share:
- Updated Resume/CV.
- Previous SEO experience.
- Portfolio or client/project details, if available.
- Examples of SEO work or reports, if available.
Subject: Application for SEO Executive – The Growing Graph
Important Note for Candidates
The Growing Graph is a performance-driven agency environment.
If you are looking for a role where you can learn, take responsibility, work on real projects, handle deadlines, and grow through performance, this role is for you.
If you are uncomfortable with deadlines, multiple projects, accountability, or a fast-paced work environment, this position may not be the right fit.
We are looking for people who want to grow — and are willing to put in the work to grow.
The Growing Graph
Digital Growth | Websites | Marketing | Business Solutions
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
