We are looking for a skilled and result-oriented Digital Marketing Executive with 0–3 years of experience to manage and execute digital marketing activities for our IT/Software business. The candidate should have practical knowledge of SEO, social media marketing, paid advertising, content marketing, lead generation, and website performance analysis.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple online channels.
- Manage SEO activities, including On-Page SEO, Off-Page SEO, Technical SEO, keyword research, and competitor analysis.
- Manage company profiles and campaigns across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Create, manage, and optimize Google Ads and Meta Ads campaigns.
- Generate quality leads for IT/Software products and services through organic and paid marketing.
- Develop content ideas for social media posts, blogs, landing pages, advertisements, and promotional campaigns.
- Coordinate with graphic designers, developers, and content teams for marketing campaigns.
- Monitor website traffic, conversions, leads, campaign performance, and other key metrics.
- Use Google Analytics, Google Search Console, and other marketing/SEO tools to analyze performance.
- Perform competitor research and identify new digital marketing opportunities.
- Optimize landing pages and campaigns to improve CTR, conversion rate, CPL, and ROI.
- Prepare weekly and monthly digital marketing performance reports.
- Stay updated with the latest SEO, social media, AI, and digital marketing trends.
Required Skills
- SEO – On-Page, Off-Page & Technical SEO
- Google Ads
- Meta Ads – Facebook & Instagram
- Social Media Marketing & Management
- Lead Generation
- Keyword Research & Competitor Analysis
- Content Marketing
- Google Analytics
- Google Search Console
- Basic understanding of WordPress/CMS and website optimization
- Basic knowledge of Canva or similar creative tools
- Good written and verbal communication skills
- Ability to analyze campaign data and improve performance
Candidate Requirements
- Minimum 1–3 years of relevant Digital Marketing experience.
- Hands-on experience with SEO, Google Ads, Meta Ads, and social media platforms.
- Experience in the IT/Software industry will be preferred.
- Good understanding of lead generation and performance marketing.
- Ability to work independently as well as coordinate with different teams.
- Candidates should be proactive, creative, and result-oriented.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, IT, Computer Science, or a related field. Digital Marketing certifications from Google, Meta, HubSpot, or other recognized platforms will be an added advantage.
Pay: ₹8,000.00 - ₹25,000.00 per month
Work Location: In person
