Job Designation: Campaign Ops Associate
Job Location: Mumbai & Bangalore
Job Responsibilities:
- Advice the clients on various marketing and communication activities to increase marketing ROIs.
- Plan and execute campaigns for clients through Email, SMS, App & Web push, social media, AdWords, etc.
- Expertise in creating segments from platform and assign that segment (Target audience) for the particular campaign.
- Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report.
- Create, test and track the performance of Campaigns.
- Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign.
- Work closely with customers as well as other members of the Customer Support team.
- Execute daily customer support operations including responding to questions and following up on reported issues.
- Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program.
- Responsible for measuring ROI and KPI of the campaign.
Education & Skills Required:
- 6+ years’ experience in campaign execution
- Good in creating segments in tools.
- Good knowledge of A/B testing
- Create, test and track the performance of Campaigns.
- Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
- Basic knowledge of Digital marketing, MS office, SQL
- Attention to detail, Proactive and self-motivated
- Team Player and Accountability
- Creative at solving issues and ability to make independent decisions.
- Excellent communication in English (written & verbal) and interpersonal skills.
- Certification in Google AdWords, Facebook marketing preferred.
- Ability to plan, organize, coordinate and multitask.
- Good analytics and data inference skills
- Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, Salesforce marketing cloud, Web Engage, Clever tap, or similar.
Job Types: Full-time, Permanent
Pay: ₹278,059.85 - ₹1,117,841.70 per year
Benefits:
- Commuter assistance
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
