Location: Hyderabad
This is an office‑first role. Working together in person supports close, real‑time collaboration and team alignment, enabling us to deliver our best work. You will work primarily in the office, with the flexibility to work remotely for 20% of your time (one day per week).
Intro summary of the role
The Marketing Data Manager is a Bioscience-specific role responsible for ensuring the quality, consistency, and effective use of marketing data across marketing and enterprise systems. This role is scoped to Bioscience only and does not cover CDMO. It maintains high data quality and implements data governance to ensure consistent, compliant, and actionable customer data, while also owning customer data segmentation, campaign performance reporting and analysis, and the delivery of insights and recommendations to support marketing strategies.
What you will get
An agile career and dynamic working culture.
An inclusive and ethical workplace.
Compensation programs that recognize high performance.
A variety of benefits dependent on role and location.
The full list of our global benefits can be found here: https://www.lonza.com/careers/benefits
What you will do
1. Database Management & Quality
Oversee the collection, organization, and storage of marketing data to maintain high quality and integrity across all systems (marketing automation, CRM, CMS, ERP, lead capture tools, Google Analytics /GTM, and others) to ensure accurate segmentation and targeting.
Collaborate closely with system/product owners, marketing teams, and other stakeholders to confirm requirements in line with best practices.
Coordinate system updates and changes across platforms to ensure data consistency, accuracy, and uninterrupted data flow.
2. Data Governance & Quality Management
Act as a key point of contact for reported data quality issues.
Perform initial investigation and root-cause analysis of data issues, triage to relevant digital team(s) as needed, and track resolution progress. Communicate status updates and outcomes to stakeholders who reported issues.
Help maintain a comprehensive data dictionary and data definitions.
3. Campaign & Marketing Operations Support
Segment customer data to support accurate targeting
Support with preparation, validation, and cleanup of customer data prior to manual list uploads in Marketo.
Support enhancing data quality and completeness using tools such as ZoomInfo.
Support with testing of campaigns and monitoring data flow to ensure data is captured and passed correctly across systems.
Support troubleshooting and resolution of issues related to: Marketing automation and nurture campaigns, Tradeshow lead capture systems & Campaign tracking and reporting.
4. Reporting & Analytics
Analyze customer data and campaign effectiveness, providing actionable insights and recommendations for optimization.
Work with marketing teams to optimize campaign performance.
5. Process, Tools & Enablement
Support the development and updating of processes, tools, and SOPs related to customer data management.
Assist with training and enablement of stakeholders to promote correct and consistent data usage.
Promote best practices in data handling, documentation, and crossteam collaboration.
What we are looking for
Strong understanding of marketing technology ecosystems and customer data flows
Strong skills in SQL, database management, and data analysis tools, including
experience with data warehousing or big data platforms
Strong analytical and problem-solving skills
Excellent stakeholder management, collaboration and communication skills
About Lonza
Lonza Bioscience provides life science researchers with the tools they need to develop and test therapeutics, from basic research to product release.
We offer a range of solutions for customers working at different stages of the therapeutic journey across multiple modalities, from cell & gene therapies to recombinant proteins, vaccines, and injectable drugs. Our expertise in primary human cell biology tools enable customers to develop more predictive models and accelerate the path to IND. We are also a trusted, committed partner for critical raw materials and technologies that enable better processes and quality decisions for bioprocessing customers.
Together, we are powering the performance of One Lonza!
