We areJob Title: Digital Marketing Specialist
Company: Super-saif Technologies
Domain: IT Solutions, Managed Services & Industrial UAV/Drone Systems
Employment Type: Full-time
Job Overview
Super-saif Technologies is seeking a results-driven Digital Marketing Specialist to lead multi-channel B2B lead generation and brand strategy across our core pillars: IT Infrastructure (networking, CCTV surveillance, MSP services, Tally software solutions) and Industrial UAV/Drone Inspection Services. In this role, you will execute targeted performance marketing campaigns, optimize search engine visibility, and craft content that positions Super-saif Technologies as a premier technical partner.
Key Responsibilities
- Performance Marketing & Lead Generation: Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads Manager, and LinkedIn to generate high-intent B2B leads for enterprise IT services and industrial drone inspections.
- SEO & Local Search Visibility: Execute on-page and technical SEO strategies, conduct keyword research, and optimize Google Business Profiles to dominate regional search results.
- Content Creation & Copywriting: Develop compelling visual and written assets—including technical case studies, social media content, email newsletters, and landing pages—translating complex IT and UAV solutions into clear customer value propositions.
- Social Media & Community Management: Maintain consistent branding across social channels, build corporate presence, and engage prospective B2B clients.
- Analytics & Performance Reporting: Monitor conversion pipelines, track Cost Per Lead (CPL) and return on ad spend (ROAS), and leverage data analytics (Google Analytics) to continuously optimize campaign performance.
Required Qualifications & Skills
- 2–4 years of experience in B2B digital marketing, ideally within technology, IT hardware/networking, or technical industrial sectors.
- Proven hands-on proficiency with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics.
- Solid understanding of SEO principles, keyword mapping, and content optimization.
- Basic design and video editing skills (Canva, Photoshop, Premiere/CapCut) for social media asset creation.
- Strong written communication skills with the ability to craft conversion-focused B2B marketing copy.
Preferred Skills
- Background or strong familiarity with IT infrastructure (surveillance, hardware, networking) or commercial UAV/drone applications.
- Experience setting up CRM and email automation sequences.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
