SOCIAL MEDIA ASSISTANT Qubis Design Studio | Architecture Interiors Design
Position: Social Media & Marketing Executive
Department: Marketing & Creative
Location: Delhi NCR / Studio Office
Employment Type: Full-Time
Working Hours: 10:00 AM – 7:00 PM
Reporting To: Studio Management / Creative Lead
About Qubis Design Studio
Qubis Design Studio is an architecture and interior design studio working across residential, commercial, hospitality and other design-led projects. We are building a strong digital presence around our design work, projects, process, people and design philosophy.
We are looking for a creative, proactive and detail-oriented Social Media Assistant who can take responsibility for the day-to-day execution of our social media presence and help build a distinctive digital identity for the studio.
This is not a purely administrative social media position. The candidate is expected to understand visual design, architecture and interiors, identify good content opportunities, create and edit content, research trends and competitors, and work closely with the design team.
KEY RESPONSIBILITIES1. Social Media Management
- Manage the day-to-day social media activities of Qubis Design Studio, primarily Instagram and other relevant platforms.
- Maintain a consistent and professional brand image across all social media platforms.
- Assist in planning and maintaining the monthly/weekly content calendar.
- Schedule and publish posts, reels, stories and other content.
- Write appropriate captions, hooks, descriptions and calls-to-action.
- Research relevant hashtags, keywords, trends and content formats.
- Maintain consistency in visual language, typography, tone and presentation.
- Monitor comments, messages and basic audience interactions and coordinate internally where responses require management input.
- Track content performance and identify what type of content is generating better reach and engagement.
2. Content Creation
The candidate will be expected to actively create content rather than simply upload material provided by the studio.
Responsibilities may include:
- Creating Instagram Reels and short-form videos.
- Editing project walkthroughs and site videos.
- Creating before/after content.
- Creating project-progress content.
- Creating design tips and educational content.
- Creating architecture/interior-related carousels.
- Creating behind-the-scenes content.
- Creating team/studio culture content.
- Creating content around materials, furniture, lighting, finishes and design details.
- Repurposing existing project photographs, drawings, renders and videos into social media content.
- Creating simple motion graphics and visual presentations where required.
- Capturing suitable photographs/videos during site visits and studio activities.
The candidate should have a strong understanding of what makes architecture and interior design visually interesting on social media.
3. Instagram & Competitor Research
The candidate will regularly research:
- Leading architecture studios.
- Interior design studios.
- Luxury residential designers.
- Hospitality design studios.
- International architecture/design pages.
- Indian design studios.
- Competitor Instagram accounts.
- Emerging content formats and trends.
- Reels formats and hooks.
- Trending audio/music where appropriate.
- Design-related creators and publications.
The objective is not to copy competitors, but to understand:
What are they doing? Why is it working? What can Qubis do better or differently?
The candidate should maintain a basic competitor/content research system and regularly present useful observations to the studio.
4. Content Planning
Assist the management/creative team in developing a structured content strategy covering:
- Completed projects.
- Ongoing projects.
- Site progress.
- Design concepts.
- Architecture details.
- Interior details.
- Material selections.
- Design process.
- Sketches and drawings.
- 3D visualisations.
- Before/after transformations.
- Client projects.
- Studio activities.
- Team members.
- Educational design content.
- Design trends.
- Frequently asked client questions.
- Brand-building content.
The candidate should proactively suggest content instead of waiting for instructions.
5. Site & Project Content
Architecture and interior projects provide a major source of content for Qubis.
The candidate may be required to:
- Visit project sites when required.
- Capture photographs and short videos.
- Record construction progress.
- Identify interesting architectural/interior details.
- Capture material and workmanship details.
- Document design transformations.
- Coordinate with project/site teams for content requirements.
- Organise photographs and videos properly.
- Create reels and stories from site visits.
The candidate must understand that a site visit is also a content opportunity.
6. Video Editing
Basic-to-intermediate video editing skills are expected.
The candidate should be comfortable with tools such as:
- CapCut
- Canva
- Adobe Premiere Pro
- Adobe After Effects
- VN or equivalent editing applications
Depending on skill level, the candidate may be expected to handle:
- Reel editing.
- Transitions.
- Text overlays.
- Subtitles.
- Music/audio synchronisation.
- Basic colour correction.
- Speed ramps.
- Cropping and formatting.
- Instagram-friendly compositions.
- Short-form storytelling.
Advanced editing skills will be an advantage.
7. Graphic & Visual Content
The candidate should be comfortable creating clean and premium-looking social media graphics.
Typical requirements include:
- Instagram carousels.
- Story templates.
- Project introduction posts.
- Material boards.
- Design tips.
- Project statistics.
- Quote/design philosophy posts.
- Announcements.
- Studio updates.
A strong understanding of composition, hierarchy, typography and visual balance is important.
8. Content Organisation
The candidate will be responsible for maintaining an organised digital content library.
This includes:
- Project-wise image folders.
- Raw videos.
- Edited videos.
- Reels.
- Graphics.
- Logos and brand assets.
- Published content.
- Unpublished content.
- Content ideas.
- Reference material.
All files should be properly named and organised so that the team can easily access them.
EXPECTATIONS FROM THE CANDIDATE
We are looking for someone who:
- Is genuinely interested in architecture, interiors, design, fashion, photography or visual culture.
- Understands Instagram and short-form content.
- Has a good visual sense.
- Can identify aesthetically strong content.
- Is comfortable appearing on-site and capturing content.
- Can independently research and find content ideas.
- Is willing to learn about architecture and interior design.
- Can work independently after receiving direction.
- Is proactive rather than waiting for daily instructions.
- Has strong attention to detail.
- Can work within deadlines.
- Can handle multiple tasks simultaneously.
- Is comfortable working closely with architects, interior designers and project teams.
- Understands that social media is a continuous process and not simply a posting job.
DAILY / WEEKLY RESPONSIBILITIESDaily
- Check social media activity.
- Review comments and messages.
- Research trends and relevant content.
- Work on assigned reels/posts/stories.
- Edit and prepare content.
- Update the content pipeline.
- Coordinate with the design team for required content.
- Identify new content opportunities.
Weekly
- Prepare/update the content calendar.
- Research competitor pages.
- Prepare upcoming reels/posts.
- Review content performance.
- Present new content ideas.
- Organise project content.
- Coordinate upcoming site/project shoots.
- Identify gaps in the studio's social media presence.
REQUIRED SKILLSEssential
- Good knowledge of Instagram.
- Good communication skills.
- Basic graphic design ability.
- Basic video editing ability.
- Canva proficiency.
- Understanding of Reels and short-form content.
- Good photography/video sense.
- Good English/Hindi communication.
- Strong organisational skills.
- Ability to research independently.
Preferred
- Adobe Photoshop.
- Adobe Illustrator.
- Premiere Pro.
- After Effects.
- CapCut.
- Photography.
- Videography.
- Architecture/interior design knowledge.
- Experience working with design, architecture, fashion, hospitality or lifestyle brands.
EDUCATIONAL BACKGROUND
Candidates from the following backgrounds may be considered:
- Mass Communication.
- Digital Marketing.
- Advertising.
- Graphic Design.
- Visual Communication.
- Photography.
- Architecture.
- Interior Design.
- Fashion Communication.
- Any relevant creative field.
However, portfolio and practical ability will be given more importance than degree alone.
EXPERIENCE
Freshers may apply if they have:
- A strong personal/academic portfolio.
- Good understanding of Instagram.
- Good editing skills.
- Strong visual sense.
- Demonstrable creative work.
Candidates with 1–2 years of experience in social media/content creation/digital marketing will be preferred.
Experience with architecture, interior design, luxury lifestyle, hospitality or premium brands will be an advantage.
WHAT WE EXPECT IN THE FIRST 90 DAYS
The selected candidate is expected to progressively take ownership of:
- Understanding the Qubis brand and visual language.
- Understanding our projects and design philosophy.
- Understanding our competitors and reference studios.
- Building a structured content library.
- Maintaining the social media content calendar.
- Producing regular reels and posts.
- Improving the quality and consistency of Instagram stories.
- Creating new content formats.
- Increasing the consistency of publishing.
- Reporting basic social media performance.
- Proactively suggesting new ideas.
- Establishing a repeatable content-production process for the studio.
IMPORTANT
This position is suitable for someone who wants to build a career in creative content, social media and design communication, rather than someone looking only for a routine posting job.
At Qubis, the candidate will work closely with an active architecture and interior design environment and will have access to real projects, design development, site work, materials, drawings, renders, construction processes and finished spaces.
The candidate should therefore be curious, creative, observant and willing to learn.
We value initiative over constant supervision.
If you see an opportunity for good content, we expect you to identify it, propose it and work towards creating it.
PERFORMANCE WILL BE ASSESSED ON
- Quality of content.
- Consistency of publishing.
- Creativity and originality.
- Relevance of content ideas.
- Visual quality.
- Reel quality and storytelling.
- Understanding of the Qubis brand.
- Research and competitor understanding.
- Timely execution.
- Organisation of content.
- Initiative and ownership.
- Social media growth and engagement over time.
The role will evolve with the candidate's capabilities. Someone who demonstrates strong ownership and creative ability can progressively take responsibility for a larger part of Qubis' digital marketing and brand communication.
Pay: ₹12,000.00 - ₹30,000.00 per month
Work Location: In person
