The Role
As an Inside Sales Representative, you'll be the operational engine behind GSAS's commercial momentum. While our Sales Managers and FAEs are out in the field closing deals and running demos, you're the person making sure that leads don't go cold, quotations go out on time, purchase orders are tracked to closure, and the CRM reflects reality. This is a desk-based role with high impact — you'll touch every deal in your territory at some point in its lifecycle, and the sales team's effectiveness depends directly on how well you run the back-office.
This isn't an order-processing job. You'll actively prospect into new accounts, qualify inbound inquiries, run outbound email campaigns, follow up on event and webinar leads, and re-engage dormant accounts. Over time, you'll develop enough product familiarity to handle first-level customer queries and route technical requests to the right FAE or Sales Manager without losing context.
Key Responsibilities
Generate and qualify leads through structured outbound outreach — cold calls, email campaigns, LinkedIn prospecting, and follow-ups on trade show and webinar registrations. Build and maintain a database of target accounts across GSAS's core verticals: automotive, aerospace & defense, semiconductor, industrial, medical, EV/energy, and academia.
Handle the full quotation cycle — receive customer requirements, coordinate pricing with internal teams and OEM partners, prepare and send quotations, follow up on pending quotes, and track conversion. Manage purchase order processing, proforma invoices, and order status updates through to delivery confirmation.
Maintain CRM hygiene as a core discipline — log every customer interaction, update opportunity stages, tag leads by source and vertical, and ensure pipeline data is accurate and current in Zoho CRM. You are the single source of truth for the sales team's pipeline in your territory.
Support the field sales team with pre-meeting research, account briefs, competitive intelligence, and collateral preparation. Coordinate demo scheduling, sample unit logistics, and follow-up actions after customer meetings.
Execute targeted email campaigns and nurture sequences — product launch announcements, application notes, event invitations, and re-engagement outreach for inactive accounts. Track open rates, responses, and conversion to qualified leads.
Handle first-level inbound inquiries — product availability, basic specifications, pricing guidance, delivery timelines — and route technical queries to the appropriate Sales Manager or FAE with proper context so nothing gets lost in handoff.
Monitor government procurement portals (GeM, e-tenders, CPPP) and institutional RFQ platforms for relevant opportunities. Flag tenders that match GSAS's portfolio and support bid documentation preparation.
Generate weekly and monthly reports — lead pipeline summary, quotation status, conversion metrics, and territory activity — that give the Sales Manager and regional leadership clear visibility into commercial activity.
1–3 years of experience in inside sales, tele-sales, or sales coordination in a B2B technology, electronics, or instrumentation environment. Freshers with strong commercial aptitude and relevant technical education will be considered — but you should understand what it means to qualify a lead, follow up on a quote, and keep a CRM clean.
Working proficiency with CRM platforms — Zoho CRM preferred, Salesforce or HubSpot acceptable. You should be comfortable logging activities, running reports, creating filtered views, and using the CRM as your daily operating system, not just a data entry chore.
Strong written and verbal communication in English. You'll be writing emails to engineering managers, making calls to procurement teams, and coordinating with OEM partners — your communication needs to be clear, professional, and persistent without being pushy.
Proficiency with MS Office — particularly Excel for quotation tracking, pivot tables, and basic data analysis — and comfort with email marketing tools or basic automation workflows.
Basic understanding of the electronics or embedded systems industry. You don't need to explain signal integrity or RTOS scheduling, but you should know what an oscilloscope is, what "embedded software tools" means at a high level, and be able to hold a first-level conversation with an engineer without sounding lost.
Organized, detail-oriented, and comfortable managing multiple parallel activities — quotations, follow-ups, campaigns, reports — without dropping balls. You thrive on structure and process.
Bachelor's degree in Electronics, Electrical Engineering, Computer Science, or a related discipline. Candidates from commerce or business backgrounds with demonstrated interest in technology sales will also be considered.
A role that puts you at the center of GSAS's commercial operations — every product line, every partner, every territory flows through the inside sales desk at some point. You'll learn the full breadth of GSAS's portfolio faster than anyone else in the company because you'll see every inquiry, every quote, and every deal. A structured environment with clear metrics, a supportive sales team, and the opportunity to grow into field sales, key account management, or inside sales leadership as you build expertise. Competitive compensation with performance-linked incentives tied to pipeline contribution and conversion.
