We are looking for a Graphic & Ad Designer who can create high-quality, brand-aligned, and conversion-focused creatives for paid advertising and digital marketing campaigns. The ideal candidate should understand how ad creatives work on platforms like Meta Ads and should be able to design multiple creative variations based on campaign objectives, audience, offer, and brand guidelines.
- Create static ad creatives, social media creatives, banners, thumbnails, and campaign visuals for digital marketing requirements.
- Design creatives mainly for Meta Ads, including feed ads, story ads, carousel-style concepts, lead generation creatives, and offer-based creatives.
- Convert marketing briefs into visually clear creatives with strong hooks, messaging hierarchy, CTA placement, and brand consistency.
- Create multiple design variations for performance testing, including different angles, layouts, colors, headlines, and visual concepts.
- Use Adobe Photoshop confidently for editing, layout design, background creation, image treatment, typography, and final creative output.
- Leverage AI tools for design ideation, image generation support, background creation, moodboards, concept exploration, and faster creative production.
- Work with existing branding assets such as logo, colors, fonts, product images, brand guidelines, and references to create consistent creatives.
- Collaborate with the performance marketing team to understand campaign goals, audience insights, creative feedback, and performance-based improvements. Maintain organized design files, creative versions, and source files for future editing and campaign reuse.
- Stay updated with new creative formats, ad trends, AI design tools, and high-performing ad creative styles used in the market.
REQUIRED SKILLS & EXPERIENCE
Minimum 6 months of hands-on experience in an ad agency, creative agency, or digital marketing agency.
- Strong proficiency in Adobe Photoshop is mandatory.
- Basic understanding of ad creatives used in Meta Ads and other performance marketing campaigns.
PORTFOLIO EXPECTATIONS
Meta ad creative samples, lead generation creatives, offer-based creatives, or performance marketing design work.
- Social media posts, banners, YouTube thumbnails, landing page sections, or campaign visuals will be considered an advantage.
- Candidates may be asked to complete a short design task as part of the evaluation process
- Clear understanding of basic branding concepts such as color consistency, typography, logo usage, spacing, visual hierarchy, and brand tone.
- Ability to create designs using brand assets and references while still bringing fresh creative ideas.
- Creative mindset with the ability to think of new visual concepts and not just repeat the same design style.
- Basic knowledge of AI tools used in graphic design workflows, such as AI image
- generation, AI background creation, AI-assisted editing, and creative ideation tools. Basic English communication skills are required, both written and verbal.
- Ability to understand design feedback, revise creatives quickly, and meet deadlines.
SELECTION PROCESS Hiring steps:
- Resume and portfolio screening.
- Short practical design task.
- Discussion on Photoshop, AI tools, and creative thinking
. Design task may include:
- Create 2 Meta ad creative variations from one brief.
- Use given brand assets correctly.
- Final salary and joining discussion.
COMPENSATION & HOW TO APPLY •
Show clear hook, CTA, and visual hierarchy
. • Submit editable source file and final export.
Must Have
Adobe Photoshop
Creative layout sense Brand asset usage Required Today
AI tools for graphic design
Meta ad creative understanding
Basic English communication Good to Have
Canva / Figma / Illustrator
Basic video or motion design
Landing page visual understanding
Pay: ₹15,000.00 - ₹18,000.00 per month
Work Location: In person
